About
Rob is building a firm called Hawkview Labs that co-founds companies working on trust…
Articles by Rob
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On Austin's License Plate Reader Policies
On Austin's License Plate Reader Policies
I don't love automated license-plate readers (ALPRs) for a lot of reasons, but I thought the way Austin, Texas is…
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10 Tips for Running Tough Software Projects
10 Tips for Running Tough Software Projects
I've been fortunate enough to lead several high-stakes software projects (with many smart and dedicated colleagues)…
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AI Safety: Google and Meta Should Start With Their Own Ads
AI Safety: Google and Meta Should Start With Their Own Ads
Last week Meta CEO Mark Zuckerberg shared that the company is “building massive compute infrastructure to support [its]…
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Old Media's Five Fatal Flaws
Old Media's Five Fatal Flaws
Flawed Assumption #1: A Captive Audience Our Limited Attention Spans = Bite-Sized Consumption. I would read most of the…
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Shitty ads cost iPhone users $8 billion a year
Shitty ads cost iPhone users $8 billion a year
(and that's just in the US)… so, why aren’t you blocking ads already? Anyone who’s read my Medium and LinkedIn posts…
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Your Mobile Carrier Is Lying To You
Your Mobile Carrier Is Lying To You
We know the extent to which mobile carriers indirectly benefit from the heavy hidden-autoplay-video-laden mobile web…
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Why You Should Post at Medium and Not LinkedIn!
Why You Should Post at Medium and Not LinkedIn!
Many people ask the question - should I post my content at LinkedIn or Medium, or both? This LinkedIn post is here to…
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The 12 Commandments of Online Advertising
The 12 Commandments of Online Advertising
What Consumers Deserve From Digital Ads - and if we don’t get them, we'll keep blocking ads! I am still a bit stunned…
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The Mobile Video Ad Lie + Two Followups!
The Mobile Video Ad Lie + Two Followups!
I recently published two posts about the sorry state of mobile advertising, and wanted to share them here with my…
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When an Investment Disappears
When an Investment Disappears
A startup story about fundraising from angels and other small investors This originally appeared on Medium, and was…
4 Comments
Activity
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This was a good post! Obviously I agree that "online publishers (all of them, not news companies specifically) have spent 30 years deploying a series…
This was a good post! Obviously I agree that "online publishers (all of them, not news companies specifically) have spent 30 years deploying a series…
Shared by Rob Leathern
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I'm ready for round five! After 5+ years at Google, I'll be "xoogling" on 9/12. I've REALLY enjoyed working in Google Cloud. We made a lot happen in…
I'm ready for round five! After 5+ years at Google, I'll be "xoogling" on 9/12. I've REALLY enjoyed working in Google Cloud. We made a lot happen in…
Liked by Rob Leathern
Experience
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Education
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Licenses & Certifications
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Chartered Financial Analyst (CFA)
CFA Institute
Volunteer Experience
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Fundraising
Against Malaria
- 8 months
Health
Helped raise over $10,000 for Against Malaria while preparing to run the Vancouver Marathon, thanks to all who contributed to this worthy cause!
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Courses
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Computer Networks - UC Berkeley Extension
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Languages
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Afrikaans
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Latin
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Recommendations received
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LinkedIn User
40 people have recommended Rob
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