The Mobile Video Ad Lie + Two Followups!

I recently published two posts about the sorry state of mobile advertising, and wanted to share them here with my LinkedIn connections:

1) The Mobile Video Ad Lie - (medium.com)

See what happens when I visited the NYpost.com site and got between 10mb and 33mb of ads on my iPhone, and my full IP address "passed around like chips at a Super Bowl party: a total of 291 times " by advertisers on just one mobile page.

2) The Downward Spiral of Deceptive Ads - (medium.com)

I look at a common monetization tactic in use by many well-known websites today - ads that look like content, even though the FTC has outlawed many such ads as deceptive. Publishers are taking a big risk running these, and employ teams of people "based on an expectation that these suspect ad revenues are going to continue. I cannot see any scenario in which they can".

Then today, Mike Nolet (founder and former CTO of AppNexus) wrote an excellent followup to my first post.

Comments on your own experiences, and shares to bring these further to light are appreciated.