With the Brand Safety Hub, you can monitor and control your brand safety and suitability levers on LinkedIn and across our network of publishers. Use the tabs at the top of your Brand Safety Hub to manage the brand safety for your ad account and campaigns.
Here's a tip
To access your Brand Safety Hub in Campaign Manager, click Plan, then Brand Safety on the left menu.
Click through the tabs to explore your brand safety options in the Brand Safety Hub:
- Block and allow lists
- Publisher delivery reports
- Third-party apps
Block and allow lists
In the Block and Allow Lists tab, you can add block lists and allow lists to your ad accounts to help control your advertising activity on LinkedIn, the LinkedIn Audience Network, and for your CTV Ads.
Here's a tip
You can choose to apply your lists at the ad account level in the Brand Safety Hub, or to individual campaigns during campaign creation. Keep in mind, ad account level block lists and allow lists are gradually being released, and you might not have access to this feature at this time.
LinkedIn profiles and Pages
Block your ads from appearing on the right rail (right side) of specified LinkedIn profiles and Pages. Keep in mind, you can only create a block list for profiles and Pages, not an allow list.
LinkedIn Audience Network or CTV Ads
Block or allow your ads from appearing on your specified partner sites and apps when you enable LinkedIn Audience Network or create a CTV Ads campaign. You can also download and review the list of our third-party publishers.
The LinkedIn Audience Network is a curated network of third-party apps and sites that professional audiences actively engage on. It has built-in brand safety integrations powered by industry leaders such as Pixalate and DoubleVerify.
Important to know
As with all campaign settings, LinkedIn endeavors to honor your block list and allow list. Under certain cases, placement outside your intended targeting can occur. If you have questions about your campaign settings or delivery, please discuss with your sales representative.
Publisher delivery reports
In the Publisher Delivery Reports tab, you can generate publisher delivery reports at both the campaign and ad account levels to gain insight into where your ads appeared and manage your delivery preferences.
Publisher delivery reports allow you to:
- Validate the effectiveness of the allow list and block list features.
- Verify that your CTV Ads and your LinkedIn Audience Network-enabled campaigns deliver ads to publishers within our trusted third-party publisher list.
- Use the reporting results to update custom publisher lists accordingly.
Learn more about publisher delivery reports in the Brand Safety Hub:
- Get an overview of publisher delivery reporting in the Brand Safety Hub.
- Learn how to create campaign-level publisher delivery reports.
Third-party apps
If you use DoubleVerify, you can access the Third-party Apps tab, which allows you to import your brand suitability and custom contextual profiles from DoubleVerify and apply them to your CTV Ads and LinkedIn Audience Network-enabled campaigns.
Learn how to import your brand suitability profiles from DoubleVerify and apply it to your campaign.
Important to know
You must use DoubleVerify’s Pinnacle system to set your brand suitability and custom contextual targeting profiles to import them into Campaign Manager.
Related tasks
- Access ad accounts in Campaign Manager
- Apply block lists to LinkedIn profiles and Pages
- Apply block lists and allow lists to LinkedIn Audience Network or CTV Ads campaigns
- Manage your block lists and allow lists in the Brand Safety Hub
- Download the LinkedIn Audience Network or CTV Ads publisher list in the Brand Safety Hub
- Apply your DoubleVerify profiles to your LinkedIn Audience Network and CTV Ads campaigns
Learn more