Requirements for block list and allow list templates in Campaign Manager

You can download and populate the templates below to create a block list or allow list. You can choose your placements on:

LinkedIn - Block your ads from appearing on the right rail (right side) of specified LinkedIn profiles and Pages. Please note, you can only create a block list for profiles and Pages, not an allow list. This is currently only available on desktop.
LinkedIn Audience Network or CTV - Block or allow your LinkedIn Audience Network or CTV Ads from appearing on specified partner sites and apps.

Important to know

You can choose to apply your block lists or allow lists to all active campaigns in an ad account in the Brand Safety Hub, or you can choose to apply your list to individual campaigns during campaign creation. Keep in mind, ad account level block lists and allow lists are gradually being released, and you might not have access to this feature at this time.

General template requirements and considerations

Keep in mind these requirements and considerations to help you successfully upload your template.

Category	Requirement
File type	CSV or TXT file
File size	3 MB or smaller
Processing time	Once you upload your file, it may take up to 48 hours for our systems to process your list and apply it to your ad account or campaign.
Number of lists	You can create and upload multiple lists and apply any one of them to your ad account or campaigns.
List type restrictions	A campaign can only have either a block list or an allow list applied. You can’t apply both a block list and an allow list to the same campaign.
List upload restrictions	Each list type must be in individual files and uploaded separately: • Allow lists and block lists must be uploaded separately. You must specify if they’re a block or allow list in the Brand Safety Hub. • You must also upload LinkedIn Audience Network, CTV Ads, and profiles and Pages lists separately.
Available entities	LinkedIn profiles and Pages - Only accepts LinkedIn profile or Page URLs. LinkedIn Audience Network or CTV Ads - We recommend that you download and review the publisher list from the Brand Safety Hub. Learn how to download the publisher list.

LinkedIn profiles and Pages template specifications

When uploading your block list for LinkedIn profile and Pages placements, keep in mind:

When creating a block list for profiles and Pages, you can only create block lists, not allow lists.
Block lists for profiles and Pages currently don't work on groups, Showcase Pages, or School Pages.
Block lists operate at the root domain level. You don’t need to place a subdomain or subdirectory on your block list. For example, placing https://www.linkedin.com/company/linkedin/ on your block list will block all domains under this domain, such as https://www.linkedin.com/company/linkedin/about/ and https://www.linkedin.com/company/linkedin/posts/.
You can upload a list containing up to 10,000 profiles or Pages.
When adding a profile or Page, include the entire URL, starting with https://www.linkedin.com/ and ending with the profile or Page. For example, you would need to add a URL such as https://www.linkedin.com/in/[profilename].
Please note URLs for profiles and Pages can change over time. Advertisers are responsible for ensuring their block lists remain up to date and accurate.

LinkedIn profiles and Pages block list template

Download this file to create a block list for profiles and Pages.

Download

LinkedIn Audience Network and CTV Ads template specifications

When uploading your block list or allow list for LinkedIn Audience Network and CTV Ads placements, keep in mind:

You can upload a list containing up to 100,000 website domains, iTunes App Store URLs, Android Play Store URLs, or CTV bundles.
- For CTV bundles, please refer to our CTV Ads publishers list. You can find the most up-to-date list in your Brand Safety Hub. Learn how to download the CTV Ads publisher list.
Be sure to use the URL and domain formats outlined in this template to avoid errors uploading your list. Examples of a website domain, an iTunes App Store URL, and an Android Play Store URL are included on the template.
If you want to block a publisher that has a website domain and mobile app, make sure to include all domain and app URL information for the publisher in your block list to effectively block it across all channels.

LinkedIn Audience Network and CTV Ads block list or allow list template

Download this file to create a block list or allow list for CTV Ads or LinkedIn Audience Network-enabled campaigns.

Download

How LinkedIn Audience Network block and allow lists work

LinkedIn Audience Network block lists and allow lists operate at a root domain level. Placing a subdomain or subdirectory on your block list or allow list will block or allow the entire root domain associated with the subdomain or subdirectory. Examples of this include:

Placing xyz.com on your block list or allow list will block or allow all domains under the root domain xyz.com.
Placing xyz.com/news on your block list or allow list will block or allow all domains under the root domain xyz.com.
Placing sports.xyz.com on your block list or allow list will block or allow sports.xyz.com.

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