The Empire Team
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Jonathon Haralson
FOUNDER & CEO
Sixth Generation Texan Farmer & Rancher, Former Commodities Broker, Farm Risk Consultant.
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Holly Haralson, PharmD
CHIEF FINANCIAL OFFICER
Texas Tech University PharmD alumnus with an eye for detail and a passion for financial puzzles. -

Brooke Taylor, M. Ag.
CHIEF OPERATIONS OFFICER
Brooke Taylor brings a deep expertise in systems, processes, strategic storytelling, brand identity, and a get-it-done track record..
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Christy Bramlett
EXECUATIVE ASSISTANT
Christy Bramlett is the person at Empire Ag who makes sure nothing falls through the cracks. Her background in lending and business administration gives her a sharp eye for detail, and her instinct for relationship runs just as deep. She comes to the team by way of Eastland, a few grandchildren, and years of proving that good work and good people go hand in hand. -

Alyssa Murray
ACCOUNTING MANAGER
Alyssa Murray is the Accounting Manager at Empire Ag, where she brings a sharp eye for numbers and a commitment to getting the details right. A Tarleton State University alumna, she has built her career in financial services and knows this industry from the inside out. -

LaBecca Turner
ACCOUNTING ASSOCIATE
LaBecca Turner holds a degree in agricultural business from the University of Arkansas and brings more than seven years of accounting experience, including five years working exclusively in agriculture. With her family operating a yearling program and her husband competing in rodeo, agriculture is not only her career, it’s also her day-to-day life. -

Ashleigh Gibson, MA, LPC-S
STRATEGIST
Ashleigh Gibson, MA, LPC-S, brings more than 20 years of leadership experience across business and nonprofit organizations, with a focus on program development, employee management, financial oversight, and revenue growth. Her background includes budget and grant management, fundraising, curriculum development, public speaking, and professional counseling, with an emphasis on building systems that work in real life, not just on paper.
She is connected to agriculture through her family’s thoroughbred racing operation, Family Stone Racing, and understands the structure, pressure, and long-term planning required in ag-based businesses.
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Wendy Sue Lorenzi
PAYROLL SPECIALIST
With more than 20 years of experience in the financial world, Wendy Sue Lorenzi brings a wealth of knowledge and expertise to Empire Financial Services. Her extensive background in finance positions her well to assist with all your bookkeeping needs. Wendy is dedicated to delivering precise and reliable financial solutions to support your business’s success. -

Madison Nation
ACCOUNTING ASSOCIATE; FIGURED SPECIALIST
Madison Nation is a Tarleton State University alumna, where she earned her Bachelor of Business Administration with a major in Accounting in 2024.
Hailing from Stephenville, Texas, Madison brings a fresh perspective and a strong academic foundation to Empire Financial Services. Her dedication to accounting and commitment to excellence make her an asset to our team. -

Julio Gamas
ACCOUNTING ASSOCIATE
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Alex Lowery, M.S.
BRANDING CONSULTANT
Alex Lowery is an entrepreneur, speaker, and strategist with a passion for agriculture, mental health, and personal development. A first-generation cattle producer and lifelong equestrian, she blends grit, creativity, and Southern charm to help others uncover their strengths and turn big ideas into results. -

Hannah Miller Ferri, M. Ag.
STRATEGIST
Hannah specializes in real estate for agricultural operations and partners with our team on transactions where land, buildings, and equipment strategy intersects with overall business planning. -

Mary Kate Pedigo, CCC.
BRANDING CONSULTANT
Mary Kate Pedigo is a creative director and storyteller with expertise in branding, design, photography, and digital strategy. Known for her work with businesses and cooperatives as well as couples and families, she brings a sharp eye for detail and a love of visual storytelling to every project. -

Jordan Morris
STRATEGIST & RISK MANAGEMENT SPECIALIST
Jordan Morris, a first-generation Iowa farmer, brings his expertise to Empire Ag as a Customer Relations & Risk Management Specialist. Alongside managing his own custom cattle feeding business, Jordan leverages his degree from Iowa State University and years of agricultural experience to provide producers with tailored risk management strategies and solutions that drive success. -

Kati Dawson
ASSISTANT
Kati Dawson is a Tarleton State University alumna who brings boots-on-the-ground perspective to agricultural strategy and real-world problem-solving.
















