Varsity Spirit Launches Inaugural Division I & Division II National School Spirit Championships at Walt Disney World® Resort Jan 28, 2026 Two weekends unite the best of cheer, dance, and band to celebrate school spirit and community on a national stage. At a Glance: ·National School Spirit Championships (NSSC): A new national event bringing high school cheer, dance, and band programs together for one unified championship experience. New Combined Format:... Read More
Top College Cheerleading and Dance Teams Shine in the 2026 UCA & UDA National Championship Events Jan 23, 2026 MEMPHIS, TN – January 23. 2026 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce that the University of Memphis, University of Alabama, and University of South Florida... Read More
Professional Cheer League Debuts in Indianapolis with Season-Opening Win by Miami Metal Jan 18, 2026 INDIANAPOLIS, IN – January 18. 2026 – The league’s inaugural match unveiled a new professional platform for cheer’s top athletes, showcasing new levels of athleticism and performance with high-impact, head-to-head challenges. Cheer History Made: The Professional Cheer League launched its inaugural season in Indianapolis, with Miami Metal taking first... Read More
Varsity Spirit Named an Official Apparel Sponsor of the International Cheer Union Aug 11, 2025 MEMPHIS, TN – August 11, 2025 – Varsity Spirit is proud to announce its official sponsorship of the International Cheer Union (ICU) as an official apparel sponsor for the organization. This strategic sponsorship strengthens Varsity Spirit’s continued commitment to supporting the global growth of cheerleading and promoting excellence, safety,... Read More
Varsity Spirit Launches World’s First Professional Cheerleading League Jun 18, 2025 Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at the highest level. MEMPHIS, TN – June 18, 2025 – Varsity Spirit, a division of... Read More
Stanbury Uniforms Partners with the Blue Knights Drum & Bugle Corps to Deliver a Bold New Look for the 2025 Season Jun 10, 2025 Brookfield, MO, June 10, 2025 — Stanbury Uniforms – a division of Varsity Spirit, a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is proud to announce a dynamic new partnership with the Blue Knights Drum & Bugle Corps, one of Drum Corps... Read More
CHEER AND DANCE TEAMS CELEBRATE THE END OF SEASONS AT THE SUMMIT, THE DANCE SUMMIT AND D2 SUMMIT CHAMPIONSHIPS May 23, 2025 MEMPHIS, TN, May 14, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbooks, is pleased to announce the successful conclusion of the 2025 Summit Championship and Dance Summit Championship held on May 1-4,... Read More
NCA & NDA COLLEGIATE CHEER AND DANCE NATIONAL CHAMPIONSHIP CROWNS CHAMPIONS FOR 2025 Apr 15, 2025 MEMPHIS, TN, April 15, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce that the NCA & NDA Collegiate Cheer and Dance Championship, produced by the National Cheerleaders Association and... Read More
Varsity Brands Announces Strategic Investment From Patricof Co Mar 14, 2025 Over 45 Elite, World-Class Athletes Invest to Propel the Future of SPORT and SPIRIT Solutions DALLAS, TX, March 14, 2025 – Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic investment from Patricof Co (P/Co), the... Read More
VARSITY SPIRIT CROWNS CHAMPIONS IN DALLAS AT NCA ALL-STAR NATIONALS Mar 14, 2025 MEMPHIS, TN, March 14, 2025 – Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is pleased to announce the 2025 NCA All-Star National Championship took place on February 28 – March 2, 2025, at... Read More
