Web Copy —

Web Copy That Ranks in Search and Shows Up in AI Answers

We write high-quality website content optimized for SEO, AI discoverability, and real human connection. Everything we create is crafted to meet Google’s E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) standards and maximize inclusion in AIO (Answer in One) snippets.

Get SEO Copy That Converts

Good for

Content Creation

Digital Audience —

What Is HOTH Web Copy?

HOTH Web Copy is our all-in-one content service designed to help your website perform—across search engines, AI answers, and real user experience. The right website copy doesn’t just describe your business—it attracts the right audience, communicates your value, builds trust, and drives conversions.

Skilled Writers, SEO Experts

Our content is written by trained professionals who understand SEO, brand voice, and how AI systems evaluate on-page content.

Optimized for Rankings—and Answers

We write with purpose. Every word is structured to perform in Google and to feed the structured clarity that AI platforms prefer.

Built to Convert

Good content doesn’t just inform—it guides your visitors toward taking action. Our copy is conversion-driven, whether that’s a call, a purchase, or a sign-up.

Clear, Transparent Reporting

You’ll see exactly what was written, how it’s optimized, and where it lives. Perfect for agencies and resellers who need to show value fast.

AI Optimized

For pages 1,000+ words: include a mandatory FAQ section designed to capture long-tail keywords and structured for rich results in Google and AI platforms.

Experienced Blog Writers —

Content That Converts—Not Just Ranks

Traffic alone doesn’t grow your business. You need content that moves people to act.

HOTH Web Copy is built for conversion. Every page we deliver is designed to:

Capture attention quickly with benefit-led headlines and clear messaging
Communicate value in a way that resonates with your audience
Guide users toward your goals—whether that’s clicking “buy,” booking a call, or submitting a form

And because our content is structured for both SEO and AI discoverability, your pages don’t just show up—they stand out in search results and AI-generated answers.

More visibility. More engagement. More leads that actually convert.

Optimized for Search—and Built for AI Discovery

We now integrate E-E-A-T and AIO optimization into every page, giving your content a stronger chance of ranking in Google’s top results and being cited in AI-generated answers. For longer pages, our FAQ section uses schema markup to help capture more positions in featured snippets and voice search.

We’ll craft:

SEO titles and meta descriptions that improve click-through rates
Headings and structured data that boost relevance in search
Content signals AI tools can easily parse and cite

This isn’t just about rankings—it’s about showing up where people look for answers.

Want your site to be the one Google and AI tools surface first? Optimization makes the difference.

Why Web Copy Is One of Your Most Valuable Assets

The right content doesn’t just fill a page—it fuels your business. Professionally written, SEO-optimized web copy helps you:

Build authority

in your space with clear, relevant messaging

Climb search rankings

and get found by the right audience

Earn trust

through content that speaks to your visitors’ needs

Increase organic traffic

with pages designed for search and AI visibility

Capture more leads

by guiding users toward key actions

Keep visitors engaged

with content that holds their attention

Boost conversions

with persuasive, benefit-led messaging

Drive more revenue

from the traffic you’re already getting

Your Website Content—Written by Experts and Built for AI Discovery

Your website content needs to do more than sound good—it needs to convert and get found in today’s search and AI-driven world.

At The HOTH, our extensively trained writers are native English speakers with deep expertise in both SEO and conversion copywriting. Each writer is trained in persuasive frameworks that have powered millions in sales for online businesses.

But we go beyond the basics. Every piece of content is structured not only to rank in Google—but to surface in AI summaries, voice search, and tools like ChatGPT and Perplexity. That means your brand shows up clearly, consistently, and credibly wherever your customers ask questions.

Solutions for Every Content Need (and Every Search Engine—Human or AI)

Home Page Copy

Make a strong first impression. Your homepage introduces your brand, guides visitors to the right content, and sets the tone for SEO and AI discovery. We craft homepage content that’s both conversion-friendly and structured to be cited or summarized in AI tools.

About Pages Copy

Showcase who you are—and why you’re the right fit. Your about page builds trust and tells your story. We write it to resonate with both potential customers and AI tools that summarize brand authority and credibility.

Service Sales Page Copy

You need a page for every service. We help you break down features and benefits, align your offer with search intent, and structure content for maximum visibility across Google and AI Overviews.

Local Service Page Copy

Want to rank in nearby cities—even without a storefront? We craft local service pages that help you get discovered in local searches, Google Business Profiles, and geo-targeted AI results.

Product Description Copy

We write clear, benefits-focused product descriptions that speak to real shoppers—and signal relevance to AI tools that highlight product data in summaries and voice search.

Infographics

For visual learners and shareability, HOTH Infographics help you turn complex info into compelling visuals. These are great for user engagement and make excellent support content to get cited in AI-generated answers.

Blog Article Copy

Need blog content? Our HOTH Blogger service delivers SEO-optimized, long-form blog articles that boost topical authority and increase the chances of being pulled into AI answers. Starting at 500 words and scaling up to pro-level 2,000-word posts.

How HOTH Web Copy Works

Step 1

Order & Inputs

Choose how many pages you need and your preferred word count. Then tell us about your business, goals, and the type of content you want. Whether you’re targeting rankings, conversions, or AI visibility, we’ll tailor your copy accordingly.
Step 2

Expert Writing

Our experienced team creates high-quality, original content built to convert. Every page follows our new E-E-A-T and AIO-optimized structure, with authoritative sources, concise answers, and — for pages 1,000+ words — a built-in FAQ section for maximum snippet and AI visibility.
Step 3

Approval

You’ll review each draft and request any edits—we include unlimited revisions at no extra charge. We won’t call it done until you’re confident the content reflects your brand and is ready to perform in search and AI environments.

Pricing & Packages

Web Copy Only

Web copy for service pages, about us pages, home pages, e-commerce product pages, and more.

$30 /+

Order Now

Home Pages
About Us Pages
Service Pages
Product Descriptions
More

HOTH Optimization Only

With HOTH Optimization, we will perform keyword research, create title tags, and basic optimization.

$30 /+

Order Now

Title
Meta description
H1 (Page Heading)
Alt-image text
Keyword research
Geographic targeting when appropriate

Web Copy + HOTH Optimization

Best of both worlds. You'll receive a report that gives you SEO optimized copy for your site along with a detailed SEO breakdown.

$60 /+

Order Now

A full optimization report plus written content for your web pages.

Ready To Dive In?

Get Started

FAQ's —

Everything You Need To Know

Does HOTH Web Copy include keyword research?

Our standard web copy package, “Web Copy Only,” does not include keyword research. If you would like keyword research with your web copy, purchase the “Web Copy + HOTH Optimization” package.

Do you have any samples of HOTH Web Copy?

Yes we do! We have samples for several different types of content: Home Page Copy About Us Page Copy Sales Page Copy Service Page Copy + Optimization Optimization Only Please note, this is not blog content. If you are looking to incorporate blog content into your SEO strategy, click here. On each page purchased, we suggest/provide alt image text or file names for only 1 specific image on your URL page provided. We do not provide multiple alt image texts for a single page.

Can I change the URL after I place a Web Copy order?

If you want to change the URL for the same page type (for example–if you ordered a “Service Page” and want to change out the URL to a different service page) we can do that based on the stage of production. Please reach out to Support or your dedicated campaign manager if applicable.

Can I change the Page Type after I place a Web Copy order?

Unfortunately, we cannot change the “Page Type” under any circumstance once the order has been placed. For example–if you ordered a “Home Page” but want to change it to a “Service Page”.

Should I try to rank my homepage for all my keywords?

If you try to optimize the content on your home page for all of your keywords, your home page may ultimately compete with your sales or service pages and hurt your SEO.

Do revisions come with my HOTH Web Copy order?

Yes they do! We offer unlimited revisions to make sure your copy comes back exactly as you want.

What If I don't like the copy?

No problem! If there are certain edits that need to be made to make the content better for you, let us know. Click the “reject” button and leave your requests or feedback in the box. You can also attach a document with your suggested revisions or edit requests.

What Is the average turn around time?

You can expect to see your completed Web Copy order 3 weeks from when you place it.

Can you post my Web Copy content to my website?

Yes! We’ll post your Web Copy content as a draft for an upsell of $10 a page. Please note that we can only post to WordPress sites.

Do I Get To Approve The Order?

Yes! Once our team completes the content writing for your page(s), we send them to you for approval via email. We want to make sure we hit the nail on the head every step of the way!

Do you guarantee that your content products would pass any AI detection tools?

We don’t rely on any specific AI detection tool, as they can vary greatly. Google has made it clear they’re not against AI-generated content, as long as it’s high-quality and helpful to readers. Our main focus is ensuring all content deliverables we create follow Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) and stick to solid SEO best practices. In short, we care more about delivering great content that works for your audience than trying to “beat” AI detectors.

Will you auto-approve orders for me?

We will auto-approve all orders that have been sitting in your dashboard for 7 days. You will receive two emails before an article is auto-approved. This provides our customers with a seamless, hands-off experience, allowing orders to be delivered even if customers may have forgotten about the approval process.