LONDON, 12 February 2025 – Willis, a WTW business, (NASDAQ: WTW), today announced the launch of its Reputational Risk Quantification Model for celebrity endorsement. Powered by datasets from Polecat, it is the first model in the market to quantify the reputational risk associated with celebrity endorsers and brand ambassadors. Reputation risk rises up the corporate agenda According to the WTW Global Reputational Risk Readiness Survey 2024/25, 99% of companies now rank reput

Energy Industry Tensions between energy security and transition timelines are mounting. This is increasingly related to growing energy demand from data centres. Both governments and corporations are continuing, or revitalising, investment in fossil fuels. This coincides with wider investment in renewables; nuclear and offshore wind frameworks in Europe signal continued commitment to long-term decarbonisation, but uneven transition pacing highlights a complex and non-linear pa

A recent visit to  Downing Street to celebrate entrepreneurship in the UK  prompted a moment of reflection on how government influences the success of businesses. In the months leading up to the Government’s   Entrepreneurship Prospectus , Polecat had the opportunity to contribute at a   roundtable focused on the practical realities of building and scaling UK technology companies . Those discussions fed into the measures ultimately announced, including modest but meaningful c

Reputation is often treated as something soft and qualitative. Look at it through a 90-day PolecatX lens, and it starts to behave much more like an asset class, with its own cycles, shocks, and recovery phases. In early autumn, sentiment around BlackRock was strongly positive. Coverage focused on its potential 38 billion dollar acquisition of US utility AES through Global Infrastructure Partners, reinforcing a story of scale and strategic positioning in the energy transition.

This article was written by Eric Loewe , Vice President and Chief Analyst at Polecat. Signals moving up, staying high, or easing, based on Polecat’s Daily Risk Briefing I’ve been looking back over November’s briefings to get a sense of what’s moving for multinational enterprises, and what we’re hearing (what our AI is consistently signaling) is worth watching. A few risk signals came through consistently enough to feel like priorities: Risks moving up (fastest climbers) Trade

By   Caroline Skipsey ,   Vice President of Client Partnership & Strategic Advisory  at   Polecat Going into December, for many of us, means reflection over the past year and all eyes on 2026 and beyond. From a Polecat perspective, our significant investment in AI over the past couple of years has made a huge difference this year in how our team and users can generate quick and accurate insights across our clients and partner teams. Looking to the external world, alongside th

At Polecat, we’ve been sending out our daily briefing on COP30, covering and highlighting the most impactful news events from the past 24 hours of the news cycle. When we began the briefings, our only subsection was “Business and Industry,” but as COP30 continued, it became clear that we had to add a subsection for protests and activism. When it comes to understanding how these protests fit into the larger COP30 context, PolecatX allows us to do just that.  Screenshot of Pole

Anticipating the Headwinds and the Tailwinds: Navigating Geopolitical and Regulatory Shifts This year has demonstrated how deeply geopolitics can disrupt key regulatory frameworks that businesses were working hard to adopt -- from U.S.-China tensions affecting biotech innovation to the U.S. government shutdown threatening disruptions to international trade and national security regulations. Our PolecatX sentiment graph highlights just how the impact of geopolitics on corporat

Regulation is often framed as something we must frustratingly be constrained and adapt to. On top of that, it’s easy to feel the pressure...

United Nations General Assembly (UNGA 80): Crafting Context with PolecatX Marking its 80th year, the UN General Assembly opened on...

Every shift in a share price is shaped by fundamentals - size, value, growth, momentum. We suggest that reputation is just as important....

Overview CEO turnover has reached unprecedented levels CEOs are being held accountable for much more than just financial performance,...

I’ve always been fascinated with the idea of an influencer. Maybe because I grew up at the peak of YouTube where I watched, in real-time,...

At Polecat, we are working hard to stay ahead of the way the media landscape is changing. Today, we held an in-office event and hosted a...

This is blog post is an edited summary based on an edited summary PolecatX analysis and querying. Two months ago, 3SBio – a Chinese...

Looking at the golden arches through the Polecat platform, however, I noticed a clear July peak in public discourse concerning the fast-food giant.

As the UK labour market cools, every level is beginning to feel the sting, from prospective employees to C-suite executives.

Pharmaceuticals took centre stage yesterday as Donald Trump announced possible 200% tariffs on pharmaceutical imports to the United States.

A tenet of media psychology, however, is that media is not always something to run away from and immediately label as “bad.” So, it is with all those things in mind, that I write to you to tell you what I believe Polecat gets right

Once seen as the generation most likely to lead on climate, Generation Z is showing signs of ‘fatigue’ and ‘disillusionment’.