Send dynamic conversion values with your Insight Tag

Last updated: 4 months ago

You can send dynamic conversion values for event-specific conversions with your Insight Tag using dynamic parameters. Dynamic conversion values give you the flexibility to adapt your conversion value to changing business conditions and customer behaviors, more accurately capture real-time conversion values, and can help you measure and optimize your campaigns.

Before you can use dynamic conversion values with the Insight Tag 

Before you can send dynamic conversion values with an Insight Tag, you must have the Insight Tag installed on your website. If you haven’t installed the Insight Tag on your site yet, please follow these instructions and learn more about the Insight Tag: 

Review the values required for dynamic conversion values. To send a dynamic conversion value, specify the value of the conversion in the value field.

Field Required/Optional Definition
conversion_id Required

The conversion ID generated in Campaign Manager.

Learn how to access your conversion ID.
conversion_currency  Required

Three-character currency code corresponding to value, if not provided falls back to the advertiser's account currency.

For example, USD for United States Dollar. Learn more about available currencies.
conversion_value Required

Monetary value the advertiser has assigned to the user action.

Learn more about LinkedIn conversion values.
conversion_type Optional

Must contain one of our conversion event types.

Learn more about our conversion event types.

Send dynamic conversion values with your Insight Tag 

To send dynamic conversion values:

  1. Confirm that you’ve added the Insight Tag to your website and it’s working.

  2. Use the following example JavaScript code, but replace each field’s value with your values:

    window.lintrk('track', { conversion_id: add conversion id number, conversion_type: add conversion type, conversion_currency: 'add conversion currency', conversion_value: add conversion value });

    Here's a tip

    For your code, you must replace the content in italics with your information. The code above is for example only.

  3. Add the code to your conversion event on your website, such as a link or button.

  4. Publish your website.

Important to know

Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers.  

 

For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page.  

 

This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data. 

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