At LinkedIn, we’re always exploring new ways to help optimize your experience. As of May 29, 2025, Campaign Manager is no longer supporting sharing a copy of your audience, also known as asset copying. This means that:
In place of asset copying, you’ll now be asked to use LinkedIn Business Manager to share your Matched Audiences with your partners and across accounts.
Business Manager is a platform that allows you to centrally manage your ad accounts, LinkedIn Pages, and the people and businesses that work on them. When you share your Matched Audiences through Business Manager, you can:
Learn how to share Matched Audiences in Business Manager.
Learn more about how to get started with Business Manager:
As of May 29, 2025, Campaign Manager is no longer supporting sharing a copy of your audience, also known as asset copying. Instead, you can share your Matched Audiences using Business Manager. Learn more about this change and how to share Matched Audiences in Business Manager.
At LinkedIn, we’re always exploring new ways to help optimize your experience and create new opportunities. The Company Engagement Report is a valuable insights tool, and we are excited to transition to the next evolution of the tool: Companies in Campaign Manager. This change is part of our commitment to providing you with the tools and support to ensure your advertising strategies are as effective and accurate as possible.
In November 2024, the Company Engagement Report was replaced by Companies. With Companies, you can still gain insights into account engagement, impressions, and leads. You’ll also have access to:
You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.
Company and contact list requirements:
Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes.
Your Saved Audience is available to use across multiple campaigns. You can save your audiences as you create your Classic campaign, or from the Audiences page of Campaign Manager.
To save a Saved Audience when creating a Classic campaign:
Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to member accounts on LinkedIn for further engagement. Subject to members’ preferences, you can refine your retargeting audience by narrowing it to specific professional categories to the extent matching attributes submitted by members in their LinkedIn profiles (for example, members who visited your site and are lawyers in Boston).