Optimizely

Better together: Optimizely + commercetools. We’ve partnered to help enterprise retailers create modern commerce experiences that are fast, flexible, and built to scale. By combining Optimizely’s content, experimentation, and personalization with commercetools’ composable commerce platform, brands can deliver richer, smarter shopping journeys—without compromise. Want to see what the partnership looks like in action? Join us at Opticon and in our upcoming fall webinar. Learn more here: https://lnkd.in/edWcX2Zb

AI. Personalization. GEO. 🔥 The Marketing & Digital breakouts at Opticon New York are diving into *all* the hot topics shaping the future of marketing. Hear fresh insights straight from experts at Google, MartechTribe, Enverus, and Asana. Swipe through for a preview. Explore the full agenda: https://lnkd.in/ef3g9Vcd Still not registered? We’ll give you a free pass… if you fix that now: https://lnkd.in/eDQcgY_w

AI is no longer just a feature — it’s a customer segment. In this MarTech Cube interview, Kevin Li, SVP of Product Strategy & Operations at Optimizely, shares how brands can design for both humans and AI, build trust, and keep creativity human-led in the AI era. Read More:- https://lnkd.in/d6HtJBfe #MTC #MarTechCube #Guestinterview #Optimizely

FOMO alert for our partners! 🚨 We're investing big in our partner ecosystem, and Partner Forum is proof. Join us for bold perspectives from keynote speaker Rishad Tobaccowala! If you're looking for the ultimate growth accelerator, you'll want to join us at Opticon 2025. You'll get executive updates, deep dives into Optimizely's AI visions, and learn how Optimizely Opal unifies our platform—all revealing concrete actions and massive opportunities for our partners. Plus, continue to build your competitive edge through collaborate and strategize in interactive roundtables. Spots are limited. Don't miss out. Register now for the Optimizely Partner Forum: https://lnkd.in/dvTjJ3e4

Real talk: how are brands staying visible in an AI-driven search landscape? We’ve got the answers. Tomorrow, Optimizely's Nazanin Ramezani and Michiel Dorjee are unpacking how AI is changing website discoverability—plus, they're giving a sneak peek at the new AEO/GEO capabilities coming soon to Optimizely CMS. Don’t miss it: https://lnkd.in/egtdS-va

Choosing an experimentation platform isn’t about checking boxes—it’s about setting your program up for long-term wins. That’s why we created the Experimentation RFP Template. It helps you cut through the noise and evaluate vendors with confidence by asking the questions that matter most: 👀 Can it scale? 👀 Is it built for real-world complexity? 👀 Will it integrate without breaking your stack? Start strong, evaluate smarter, and future-proof your experimentation program. Download the free template today: https://lnkd.in/eDCHAEB9

Search has changed...and so has the playbook. It’s no longer just keywords and clicks. Now it’s conversations, context, and AI working behind the scenes to shape what people see. Generative Engine Optimization (GEO) is changing the game for how people find (and engage with) your content. At Opticon 25, we’ll dive into what GEO means for your content, your tech stack, and your visibility So if you want to learn how to create a strategy for the AI-powered web, you're going to want to join us at Opticon. Register today: https://lnkd.in/edP-Crvh

How Optimizely Tackles the Shift to AI-Powered Search In an interview with The Software Report, Optimizely CEO Alexander Atzberger described a shift in how people interact with brands online. “Eight billion people are changing their behaviors of how they find information and how they engage with brands,” he said. “Now people want answers and they come through generative, and answer engines like ChatGPT and Perplexity and other tools.” This shift challenges brands to stay visible. “The biggest question for these brands is, how do I not become invisible, how do I still maintain control of my brand narrative, and how do I actually produce content that gets picked up by these answer engines,” Alex explained. Optimizely’s platform helps marketers respond. “We help marketers create great digital experiences and that they can optimize and personalize through our platform,” he said. The solution has two key parts: “One is managing content and managing a full content supply chain… and then the second part of the business is once you actually publish something, you want to understand your customer and you want to personalize it and you want to use data to assess what works well with what segment.” With AI bots crawling the web, consistency and structure are more important than ever. “It’s no longer just humans going to your site. Now it’s bots going to your site,” Alex noted. “If your answer to who you are as a company is different across all these places, your summary result is going to be pretty poor.” Visibility now means more than a website. “Your brand is in many, many different places,” he said. “That Wikipedia page should have the same content on it that it says on your website.” Optimizely supports “content consistency, content inventory,” helping brands stay aligned. But content still needs originality. “I think the uniqueness of your content matters,” Alex said. “Great content will still be the driver for engagement.” Alex’s approach to business draws from his upbringing. “My dad had obviously a huge, huge influence on me because he was an entrepreneur… I do think there's something about really earning your success and working hard for it.” His leadership journey started unexpectedly while consulting, helping a newly promoted SAP board member prep over a July 4th weekend. “He looked around and he was trying to find somebody who had a head on his shoulders… I had no girlfriend. It was a bad situation, RJ.” That board member, Bill McDermott—later SAP’s CEO—opened doors that shaped Alex’s career. Outside of tech, Alex supports causes like Rescuing Leftover Cuisine, a nonprofit redistributing food waste in New York. “There's an environmental impact. On the other hand, there's a very, very deeply human impact.” Looking ahead, Alex sees this shift as part of a broader evolution. “Change is always opportunity,” he said. “The biggest opportunities come from challenges. And today is full of them.”