Find ROI, find happiness
Learn strategies for measuring the succcess of your B2B marketing campaigns.
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Expanded revenue measurement in LinkedIn’s Campaign Manager helps B2B marketers understand company-level and campaign-level impact to grow business outcomes.
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Want to grow your brand’s market share? Learn why Share of Voice and Extra Share of Voice are essential in B2B marketing – and how creativity can help.
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Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.
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B2B marketers face growing challenges in data fragmentation, measurement gaps, and evolving privacy regulations. Discover how LinkedIn Ads and Adobe Real-Time CDP enable more pr...
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Here’s everything you need to know about using LinkedIn’s AI-powered campaign tool, and how to get the most out of it.
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The B2B marketing industry is evolving beyond “vanity metrics,” introducing smarter, more collaborative, and AI-powered ways to measure value. Uncover how B2B marketing leaders ...
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It’s no secret that B2B marketing measurement is becoming more complex. Learn more about why measurement is changing, how LinkedIn Conversions API works, and what it can help ma...
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Get more out of your LinkedIn Ads with Zoho Analytics - 4 unique metrics and strategies to deepen customer insights and optimize ad performance for improved ROI.
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Attribution is as complex as it is essential. Here’s how to prove your ROI with smarter attribution.
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In today’s competitive B2B landscape, understanding where revenue comes from is crucial. Integrating Marketing and Sales data is critical for illuminating a holistic view of the...
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Marketers need to provide more evidence that they’re making a bottom-line impact than ever. These new measurements can help prove performance.
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These six content marketing metrics can help you understand how well your B2B content is performing and how to improve that performance over time.