BRANDS
This page explores conceptual campaign work and visual direction for brands. These projects are developed to demonstrate world-building, tone, and my unique visual language. Image-making is supported by AI-assisted tools as part of the creative direction process.
“Visual world-building concept for Prada, a neo-masculinity concept developed through AI-assisted imagery.”
TOM FORD
“Visual world-building concept for Tom Fords Black Orchid, a fantasy concept developed through AI-assisted imagery.”
This campaign moves away from traditional fragrance language and leans into myth. Black Orchid is positioned not simply as a scent, but as a mythological elixir, a rare perfume born from nature’s most secret rituals.
We tell the story of orchids so scarce they can only be cultivated by fairies, distilled under moonlight to create a fragrance imbued with supernatural allure. Each drop carries a quiet magic: dark, intoxicating, and impossible to replicate.
Told like an old wives’ tale passed down through generations this story suggests that those who wear Black Orchid are blessed with eternal beauty. Not youth, but presence. Not perfection, but an undeniable allur.
Black Orchid becomes more than fragrance, its a magic as old as time
CULTURE
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WORLD BUILDING
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CULTURE . WORLD BUILDING .
NYX
“Visual world-building concept for NYX cosmetics Halloween campaign, developed through AI-assisted imagery.”
Halloween is the one night a year many people let out their inner freak and self-expression steps out of the shadows. NYX invites everyone to unleash their inner drag monster!
This campaign is centre around the birth of 1000 drag monsters. Through drag we harness unlimited artistry without apology. turning beauty into a weapon of self-definition.