What is The Guestbook?
The Guestbook is a publication founded by the team at Whence. We’re dedicated to exploring the business and culture of hospitality through people, places, and traditions. We’ll bring forward stories from all industry ranks: from hoteliers, moteliers, and cafe/restaurant owners, to guests, brands, distributors, and manufacturers. We’ll also share more about Whence and give you an inside peek into what we’re up to and how we’re growing.
Why read The Guestbook?
We’re here for the hospitality lovers, the people who wander into a lobby bar to people-watch or grab a drink, the managers who want to understand how to create delightful guest experiences, industry experts who want to do things differently, and anyone who delights in the details. We provide a fresh perspective on a rapidly changing industry by bringing together disparate players and sparking new conversations.
How often will The Guestbook publish new content?
As we grow, we’ll be publishing shorter stories weekly. You can expect us to have longer form content quarterly in the last weeks of March, June, September, and December.
We’re here to elevate unique voices within the industry.
As a woman-founded and minority-owned publication, we strive to elevate people, brands, businesses, and guests with unique backgrounds. If you have a story to share, send us a note!
