Trade Partner Program
For: Interior Designers • Architects • Builders • Contractors
What you get:
- Partner pricing on select collections
- Designer access + layout help
- Submittal-style support (specs, cutsheets, install guidance)
B2B Program
For: Retailers • Restaurants • Hospitality • Developers • Commercial projects
What you get:
- B2B account pricing + volume tiers
- Purchase orders / invoicing support
- Project quoting for large installs + rollouts
Program Benefits
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Exclusive pricing
Exclusive pricing that scales with project size and order volume -
Design support
Design + layout support for residential cellars, glass walls, and commercial displays -
Product guidance
Project-ready product guidance (materials, finishes, lead times, install considerations) -
Catalogs + resources
Catalogs + spec resources to present options to clients and teams -
Commercial solutions
Commercial-grade solutions for hospitality + retail environments -
Ongoing training
Ongoing training + product updates from our specialists
How the Program Works
Apply
2 minutes
We review
Business info + project type
Get approved
Trade / B2B pricing + support
Quote or order
With a dedicated specialist for larger projects
Built for Pros & Commercial Projects
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Custom residential wine rooms & remodels
-
Restaurant / hospitality wine walls
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Retail wine aisles, end caps, and display builds
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Multi-location rollouts and new construction
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Small-space wine walls for high-end interiors
Partner Program & B2B Form
Apply for Trade or B2B Access
Fill out the application and tell us which program fits you best. We’ll follow up with next steps, pricing access, and the fastest path to quoting your first project.
Partner Program + B2B Program FAQs
Quick answers for trade partners and business buyers.
What’s the difference between the Trade Partner Program and the B2B Program?
Trade is for designers, architects, builders, and contractors who need partner pricing and project support for client work. B2B is for commercial buyers (retail, restaurants, hospitality, developers) who need scalable quoting and volume ordering.
Who qualifies for Trade or B2B pricing?
Qualified industry professionals and registered businesses can apply. Approval is based on your business information and typical project/order type.
Do you support commercial projects like restaurants, hotels, or retail stores?
Yes. We support commercial wine storage projects including hospitality wine walls, restaurant displays, retail aisles/end caps, and multi-location rollouts.
Can I request a quote for a large or custom project?
Yes. Share your bottle count, dimensions, inspiration photos, and timeline—we’ll help spec the right racking system and provide a project quote.
Do you offer design or layout assistance?
Yes. We can help with layouts and product selection for residential wine rooms and commercial/retail displays, including guidance on materials, finishes, and installation considerations.
Do B2B accounts receive volume pricing?
Volume pricing may be available depending on product type and order size. Include your estimated quantities and timeline in your application or quote request.
How long does approval take after applying?
Once you submit the application, our team reviews it and follows up with next steps. If you have an active project, include your deadline so we can prioritize support.
Can you help with cooling-unit selection for wine rooms?
Yes. For climate-controlled builds, we can help you choose a cooling approach and coordinate racking selections to match your room size, insulation, and design goals.
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