ABOUT ME-BUSINESS

I have a strong grounding in technology with a BE degree from BIT Mesra and experience in technology, operations and innovation with leaders like Avtec Transmissions, Eicher group(Eicher Consultancy Services, Eicher Tractors), Electrolux India, Development Alternatives etc.
My management acumen is backed by an Exec MBA from the Maastricht School of Management, Holland.
My marketing communications journey began after my tech exposure talked about above, beginning with a PR firm and post a host of relevant qualifications and certifications in content, creative writing, journalism and mass communications, digital marketing, inbound, marketing etc.
I have since worked for clients like UNICEF, ORACLE in the social sector and leading organizations like Versa Cloud ERP(USA), Agrim IT Solutions(Norway), IGT Solutions, VDOC Lifesciences, Netherlands Foreign Investment Agency, West Holland Investment Agency, Abhibindu. AADI, Calsoft Group(USA), VersAccounts(USA), Connect, Aether Marketing, Gameplan Consulting(a Goldman Sachs 10,000 women initiative) etc.
I bring proven value in terms of quality of research and analysis, result and interest-driven content/copy and ROI-driven strategic inputs in marketing.
My work has led to:
-The Versa ERP blog reached 12 th rank globally in ERP blogs and websites by Feedspot
-NFIA daily research project done for 12 years by me
-LinkedIn ghostwritten articles in top 3 ranks on page 1 for Google SERPs
-4 detailed research papers in the social sector for clients like UNICEF, ORACLE
-One research paper on big data in a leading journal as the centrepiece
-have done freelancing work for leading Indian and international clients since 2007