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The Narrative Is Shifting
The rise of independent media is reshaping who controls information and who audiences trust to deliver it. But as creators and journalists build new…
Feb 16
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Jen Frye
7
6
December 2025
2025's Most-Read Articles
A year of unpacking consumership, ownership and cultural moments—these are the top five most-read Until Further Notice articles of 2025.
Dec 19, 2025
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Jen Frye
3
9
Values Are The New Currency
Consumers are paying more and getting less—and they're over it. Performative campaigns won't cut it. Conviction will. Here's why value-driven marketing…
Dec 5, 2025
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Jen Frye
7
November 2025
The D That Wins
Actions speak louder than marketing copy—and e.l.f. Beauty has receipts. The brand's community-driven approach shows how values become competitive…
Nov 21, 2025
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Jen Frye
3
3
Walk It Like You Talk It
With $8 billion in monthly federal food assistance ending Nov. 1, millions of families face an urgent crisis. Here are three ways to show up for your…
Nov 1, 2025
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Jen Frye
2
2
October 2025
Shifting Black Media Ownership
Political strategist and Watering Hole Media founder Ashley Allison's acquisition of The Root isn't just a business deal—it's a blueprint for authentic…
Oct 16, 2025
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Jen Frye
5
6
September 2025
Should Brands Create Space For Open Forums On Cultural Matters?
Should brands engage in cultural conversations? Essential framework for brands navigating cultural moments.
Sep 26, 2025
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Jen Frye
1
6
August 2025
The Squeeze Is Real
Political headwinds are squeezing Black-owned businesses. Rising tariff costs and economic uncertainty demand community action—every purchase counts.
Aug 25, 2025
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Jen Frye
2
5
July 2025
Where Do You Get The News?
As trust becomes the ultimate currency in news, marketing professionals face a critical question: where do you find reliable sources? Explore how the…
Jul 24, 2025
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Jen Frye
1
2
10
June 2025
ReLiving Single
From Brooklyn brownstone to boardroom lessons, the "ReLiving Single" podcast isn't just nostalgic '90s content—it's a masterclass in Black media…
Jun 6, 2025
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Jen Frye
4
1
5
May 2025
When The Target Is You
From a failed DEI pledge to boycotts and declining sales, Target's fall reveals the high cost of brand inconsistency. As consumer activism reshapes…
May 29, 2025
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Jen Frye
4
4
8
March 2025
Our Stories, Their Profit
$2.1 trillion in Black buying power, zero respect. Issa Rae's SXSW bombshell exposes the brutal economics of media's Black creative erasure. This isn't…
Mar 13, 2025
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Jen Frye
6
6
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