Structural Challenges in the Entertainment Industry

With the acceleration of digitalization, gaming, content platforms, virtual social experiences, and online entertainment have become integral to the daily lives of users worldwide. However, the underlying structure of today’s mainstream entertainment industry remains heavily dependent on centralized platforms.

Under this model, platforms control content distribution, rule-making, and revenue allocation. Although games and content are created by developers and creators, their lifecycle, monetization methods, and asset ownership are often entirely dictated by platform systems. Users invest significant time and emotional engagement in entertainment, yet are unable to truly own the corresponding assets or accumulate long-term value.

At the same time, entertainment content is highly fragmented. Assets cannot move freely across different games, platforms, or virtual worlds. Value fails to accumulate, and users’ historical participation is repeatedly “reset,” resulting in a fragmented entertainment experience.

These structural limitations are becoming a major bottleneck to the further evolution of the entertainment industry.