Why subscribe?

If you’re craving smart content and meaningful community, you’re in the right place.

THE WHAT is content + community for curious people looking for their next favorite things. Smart, curious, and perennially ahead of the curve, we deliver impeccable recommendations, sharp insights, and cultural deep cuts in business and life.

Curated by dot com OGs Amy Parker + Gina Pell, who’ve spent the past two decades researching what matters and what’s good, we started with Splendora in ’99 and evolved into The What List—a weekly signal in the noise with what to read, watch, listen to, and care about now. Think under-the-radar books, films, trends, ideas, and links worth forwarding to your smartest friends.

Beyond the newsletter, we created The What Alliance—a private leadership community for iconic women and rising stars. Founders, funders, creatives, execs, and catalysts come together to spark ideas, collaborations, and trusted connections in a confidential, curated space. It’s not transactional networking. It’s about serendipity engineered.

Subscribe to The What List, share it with a friend, or support us as a paid member to keep the lights on—and get greater access to our wisdom, community, and connections.

Beloved Benefactor Benefits

Land a spot on our Wall of Fame as a Beloved Benefactor. You’ll also get special concierge services, invitation to AMAs with Amy + Gina, and oh-so-much more because we know how to take care of our besties.

If you are a female founder with a big vision, you might be eligible for the highest level membership of The What in our private alliance.

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Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.