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Why do experts get paid huge amounts for what they know?
Red Adair was a genius at putting out hard-to-extinguish fires, particularly burning oil wells.
Mar 3
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Mark Wils
14
2
1
7 ways to monetize your Newsletter ranked from worst to best
The best way to make money with your newsletter if you have a small audience
Mar 1
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Mark Wils
32
6
2
February 2026
Distribution Is Everything in 2026
Every Sunday, I go back through the posts I bookmarked during the week, looking for ideas I can use as inspiration for content.
Feb 24
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Mark Wils
27
2
1
What creators get wrong about Substack
A few months ago, Substack announced it had reached 32 million users.
Feb 18
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Mark Wils
41
11
7
Why most creators quit too early
And how to stay in the game for years
Feb 15
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Mark Wils
47
5
5
Why building an online audience matters more than ever in 2026
Direct audience ownership is your unfair advantage.
Feb 7
•
Mark Wils
38
8
4
The Internet Rewards People Who Take Action
You don't need permission
Feb 5
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Mark Wils
65
24
7
December 2025
10 Lessons I Learned About Creating Content & Growing an Audience in 2025
A Creator’s Year in Review
Dec 31, 2025
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Mark Wils
19
1
Your Substack Could Turn Into a Real Business If You Do It Right
Here's how I turned mine into a solid stream of income.
Dec 27, 2025
•
Mark Wils
35
5
1
Why I Almost Quit Writing (And What Pulled Me Back)
What 15 months of writing online taught me about building real leverage in the AI age
Dec 21, 2025
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Mark Wils
9
1
What Makes People Subscribe and Pay for Substack Newsletters?
The Psychology Behind Paid Subscriptions
Dec 19, 2025
•
Mark Wils
18
1
2
Planning to Publish a Book in 2026? This Post Is for You.
Your future readers are out there, this is your moment to find them.
Dec 4, 2025
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Mark Wils
7
1
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