Founded by Nathan Duvall — billion-streaming artist, producer, and one-third of Disciples. SyncIt is an innovation-led creative technology company building AI-powered tools for the music and creative economy. Leading creative stradegy and brand partnershipsis Patrick Patrikios who has worked with the likes of Brittney Spears, Susan Boyle, Giorgio Moroder and others. Combined they have over 8 billion streams across works.
After 20 years in the music industry, we’ve seen the same problem from every angle: music is powerful, but the tools around it are outdated. Discovery is fragmented, understanding is manual, and turning music into real-world outcomes (engagement, content, partnerships, and licensing) takes too long. SyncIt exists to modernise that.
We build practical products and platforms that help brands,rights-holders, and creators create, understand, and activate music in new ways from fan-facing experiences and engagement tools to music intelligence that makes catalogs searchable, contextual, and ready for real-world use.
Our work spans the full journey: generation and creation, metadata and understanding, and story-led use-cases across media. We’re not limited to any single product, we’re continuously developing new tools that can be licensed by B2B and B2C partners across sport, entertainment, and the wider creative industries.
We’ve partnered with leading brands and platforms, and we continue to work with forward-thinking teams who want to build atthe intersection of music, culture, and technology.
Built for creators.
brands & global partners.
Designed for real-world workflows across brands, rights-holders, and teams.
Built with real-world creative and industry workflows in mind.
Innovative, culturally fluent, and built to adapt at scale.
Flexible commercial models for pilots, licensing, and scale.