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The Problem Wasn’t Bad Taste. It Was No Taste at All.
Brands don’t fail because they’re bad. They fail because they’re forgettable.
5 hrs ago
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Gloria Noto
1
1
Things I’ll Never Explain
what I no longer feel obligated to clarify.
Feb 27
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Gloria Noto
14
4
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Before You Knew Who You Were, You Knew What You Loved
A personal story about attention, obsession, and the culture that quietly raised me.
Feb 14
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Gloria Noto
15
10
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Most Popular
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The Myth + Mess of Being Your Own Boss
Sep 13, 2025
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Gloria Noto
265
38
How to Build a Personal Brand
Oct 3, 2025
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Gloria Noto
95
4
13
40 Things I’ve Learned
Jun 30, 2025
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Gloria Noto
87
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12
Everything Passes
Jul 22, 2024
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Gloria Noto
18
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I’m Designing an Anti-Brain Rot Year
Dec 25, 2025
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Gloria Noto
14
11
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How I changed my face
Aug 20, 2024
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Gloria Noto
13
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Recent posts
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How to Stop Climbing and Start Composing
If climbing worked, you’d feel better by now. You Don’t Climb a Life. You Create One.
Jan 31
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Gloria Noto
8
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G's Edit
Internal Skincare, Budget Modernism, and the Secret Life of Cashmere Socks
Jan 11
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Gloria Noto
9
3
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Shopkeepers NO.2 // Pamela Baker-Miller of Frances May
A beautiful shop is a kind of spell. And the people behind them, the beautiful witch.
Jan 10
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Gloria Noto
15
6
3
I’m Designing My 2026 on Purpose
Here’s how I’m designing a more grounded and aligned 2026.
Jan 1
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Gloria Noto
28
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I’m Designing an Anti-Brain Rot Year
A 3 week system for people who want their attention back
Dec 25, 2025
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Gloria Noto
14
11
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Do You Actually Know What You Want
A Year End Check In for the Slightly Overwhelmed**
Dec 12, 2025
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Gloria Noto
41
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The Strange Ways We Get In Our Own Way
Self Sabotage: An elegant, lightly sarcastic guide
Dec 5, 2025
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Gloria Noto
9
2
The Erotics of Efficiency: How to Make Structure Feel Like Seduction
Forget clean girl productivity, I am talking about efficiency that turns you on.
Nov 18, 2025
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Gloria Noto
11
2
1
Private Practice Guide
+ special download workbook gift
Nov 14, 2025
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Gloria Noto
5
2
Shopkeepers NO. 1 / Gina Esposito of Tangerine
For my very first installment of an interview series that speaks to other shopkeepers and boutique owners, I couldn't think of anyone more fitting than…
Nov 7, 2025
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Gloria Noto
17
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You’ll Never Feel Ready
Do it anyway.
Oct 24, 2025
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Gloria Noto
21
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On Making Friends in Your 40s
Why is it so hard?
Oct 11, 2025
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Gloria Noto
5
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