Son de Flor Substack

On Not Taking Shortcuts

I am learning this business for the first time in my life.

Jan 7 • Yours Truly, Vaida

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December 2025

Maybe This Is Winter

On women, leadership, and the rest..

Dec 15, 2025 • Yours Truly, Vaida

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The True Cost of a Dress

Every time a dress leaves our studio, folded softly into its paper wrapping, I am struck by how quietly a story can travel through the world.

Dec 4, 2025 • Yours Truly, Vaida

2

October 2025

Fashion as Psychology

There are days when I think fashion is one of the most misunderstood forms of psychology.

Oct 29, 2025 • Yours Truly, Vaida

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July 2025

The Intelligence of Flax: Remembering What Was Never Lost

It begins quietly with a small, brown seed in the palm.

Jul 8, 2025 • Yours Truly, Vaida

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Rooted Courage: The Cure That Holds Us

The world moves fast.

Jul 1, 2025 • Yours Truly, Vaida

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June 2025

Linen, Love & Listening: Notes from My First Global Fashion Agenda

I arrived at the Global Fashion Agenda Summit with an open heart and zer0 expectations - curious, grateful, and maybe just a little shy.

Jun 5, 2025 • Yours Truly, Vaida

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May 2025

The Invisible Currency in Every Dress

There’s a kind of math I like to do that can’t be found in spreadsheets.

May 30, 2025 • Yours Truly, Vaida

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Rooted Courage: The Hands That Hold the World

As the days grow longer and lighter, I find myself turning inward, slowly gathering the threads of what our next season with Son de Flor might become.

May 27, 2025 • Yours Truly, Vaida

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April 2025

The Heart of a Brand (and Why Ours Wears a Peter Pan Collar)

Every strong brand has a heart.

Apr 9, 2025 • Yours Truly, Vaida

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March 2025

The Classic Linen Dress: More Than a Product?

There’s a moment in every journey where a product stops being just a product.

Mar 27, 2025 • Yours Truly, Vaida

2

Women's History Month: The Power of Balance in a Changing World

As we celebrate Women’s History Month, I find myself reflecting on the journey we've taken toward gender equality and where we still have room to grow.

Mar 4, 2025 • Yours Truly, Vaida

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