About Simon Owens
The Creator
Simon Owens is a leading journalist who focuses on the modern media industry and creator economy. For his newsletter and podcast, The Business of Content, he has interviewed over 1,000 media entrepreneurs about how they built their businesses.
Simon got his start as a newspaper reporter covering government and schools in Virginia. He later held editor positions at PBS’ Mediashift and US News & World Report. His writing has appeared in The Atlantic, New York Magazine, Politico, Scientific American, Forbes, Harvard’s Nieman Lab, The Next Web, Daily Dot, PBS.org, and US News & World Report.
His audience consists of creator-entrepreneurs (66%) and media/marketing executives (30%) looking to better understand the rapidly changing industry landscape.
Email him at simonowens@gmail.com
Audience:
Distribution:
Newsletter recipients: 18,300+ subscribers
Total Substack audience: 35,700+ followers, growing 40% y/y
Average open rate: 39%
% of subscribers that open at least once a month: 58%
Opens per month: 110,000
LinkedIn: 60,800 followers
Reader composition:
66% - creators who are owner-operators of their own businesses
9% are C-level at major enterprises
20% are VP/Manager level
Working at companies like:
HBO⬩Cadence13⬩NBC⬩Warner Media⬩Netflix⬩Axel Springer⬩Google⬩Hello Sunshine⬩eMarketer⬩Nielsen⬩Jellysmack⬩Pinterest⬩Sony Pictures⬩Conde Nast⬩Discovery⬩Imagine Entertainment⬩The Guardian⬩Disney⬩ Cisco⬩Amazon⬩6AM City⬩Amazon MGM Studios⬩Dotdash Meredith⬩Patch⬩United Talent⬩Hearst⬩The Business of Fashion⬩National Geographic⬩Lionsgate⬩Dow Jones⬩Financial Times⬩Wall Street Journal⬩Paramount⬩Industry Dive⬩Electronic Arts⬩Bloomberg⬩Politico⬩Digiday⬩Creative Artist Agency⬩Forbes⬩Higher Ground Productions⬩Foreign Affairs⬩DreamWorks⬩ABC⬩TED⬩San Francisco Chronicle⬩Facebook⬩New York Times⬩Washington Post⬩NPR⬩LA Times⬩CBS⬩Hubspot⬩Acast⬩ Wattpad⬩Audible⬩McKinsey⬩Thomson Reuters⬩Apple
Our Content:
In the past six months, we have run articles on:
The YouTube “middle class”
Are VCs investing in media companies again?
The successful YouTube channels hiding in plain sight
Why fashion influencers are pivoting to Substack
And featured major guests like:
The co-founders of Roca News
The owners of Campaigns & Elections magazine
The co-founder of 6am City
The publisher of BroBible
Simon is also building the world’s largest database of creator economy case studies. He regularly seeks out the most successful creator entrepreneurs and interviews them about how they built their businesses. Readers walk away with actionable insights they can incorporate into their own operations.
Interested in advertising to Simon’s audience? Learn more here or email ajay@stareable.com
