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SHKR was founded by Rochelle Julich during the peak of the pandemic. Rochelle noticed the lack of innovation of bar services at events: lackluster staff, limited availability of drinks, no specialty cocktails. What began as a Passion Project, quickly proved to meet a genuine need within the events space.
Dynamic and innovative hospitality professional and entrepreneur. Rochelle's experience spans over a decade and ranges from fine-dining restaurants to bars, nightclubs, and everything in between.
As someone driven by her love for people, Rochelle's favorite part about SHKR is elevating the guests' experiences, and allowing the host to enjoy their own event knowing everything is being taken care of.
Rochelle’s mission extends beyond exceptional events. Central to our Company’s values is her dedication to elevating other women within the hospitality space. By cultivating a female-forward team and providing mentorship and growth opportunities, Rochelle empowers those around her every step of the way. To SHKR, true success goes beyond seamless execution — it lives in the people who rise, lead, and flourish within the company.







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Perfect for high end private events, corporate happy hours, and more!