Cattle Productivity

Increased yield, improved AI efficiency

%

Farmer Profitability

Improved production, productivity & quality

%

Market Realization

Improved milk quality, traceability

%

Women Empowerment

% of women among registered farmers

%

Financial Inclusion

Dependency on informal credit

%

Climate Action

Energy consumption

%

Carbon emission

%
InitiativeAchieved
CO2 reduction (MT p. year)		Targeted
CO2 reduction (MT p. year)
Cattle productivity improvement23,0001,26,500
Bio-digester installation90030,000
Solar lights3001,500
MEP: Solar panel deployment123616
MQP: ConTrak installation2001,002
Office: EV, plantation19165
Total annual CO2 reduction24,543 MT159,783 MT

Finalist, World Food Forum, “Tech for Good” category 2023*

Excellence in Sustainability & Governance practice, NASSCOM 2023

National Startup Award, Animal Husbandry, 2021

Agri Empowering India Awards, 2021

Technology Pioneer, World Economic Forum, 2020

Gartner cool Vendor selection, 2019

Winner Financial Initiative of the Year, IFTA, 2019

Winner SustainableAg Asia Challenge, Rabobank, 2019

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Creating a sustainable and quality-driven dairy supply chain to nurture lives and livelihoods

Building a better tomorrow through sustainable dairy practices

Building a better tomorrow through sustainable dairy practices

At mooMark, we believe that the true measure of a business lies in its positive impact on communities and the environment. Our mission extends beyond profitability, focusing on creating a dairy ecosystem grounded in sustainable practices, social equity, and environmental responsibility.

Our vision is to significantly improve farm profitability via value-added, technology-led platform services, sustainably. We aim to drive inclusive and responsible growth in rural India through our dairy-led food value chain platform, which enhances productivity, quality, and traceability.

mooMark Value ChainmooMark Value Chain

Our initiatives are thoughtfully crafted to be both ecologically responsible and socially inclusive, delivering lasting value across our entire ecosystem – farmers, customers, investors, and employees alike.

Our initiatives: Strong focus on SDG

Our commitment to select Sustainable Development Goals (SDGs) underpins our dedication to ethical business practices. Through targeted interventions and strategic partnerships, we aim to make a lasting, positive impact on communities and the environment, reinforcing our role as a responsible, forward-thinking leader in the dairy industry.

Our milk supply chain begins at the farm level and extends to our processing plants uniquely supported by state-of-the-art technologies. We have strategically integrated sustainability and gender equality initiatives at each node of this supply chain, creating a ripple effect of positive societal impact.

Moving the needle on multiple SDG parameters

Sustainability initiatives

Cattle farms

Enhancing cattle productivity to reduce methane emissions

Veterinary team support (vets & paravets)

Artificial insemination & silage prep services

Bio-digesters turning cow dung into biofuel & fertilizer

Multi-channel advisory for better cattle productivity

Supplying high-quality feed to cut methane by 35%

Extension points

Solar-powered dairy IoT infrastructure

Reducing carbon footprint by replacing diesel generators

Cooling and quality check points

IoT tech for digital cold chain monitoring

Automation reducing diesel use at chilling points

Solar-powered milk chilling to cut fossil fuel use

Heat recovery from chillers for water heating

Switching from diesel to electric delivery vehicles

Workplace

Plantation drives targeting 5,000 trees over the next three years

Investment in recyclable and plantable office accessories

EV-friendly policies and practices to reduce GHG emissions

Environmental impact & key outcomes

GHG management in the mooMark value chainGHG management in the mooMark value chain

Our initiatives: Empowering women

mooMark’s women empowerment initiatives aim to enhance the financial independence and decision-making capabilities of its women farmers, offering them direct access to financial products and dairy resources. By formally registering female farmers, ensuring direct payments to their bank accounts, and prioritizing loan access, we aim to give them greater control of their financial destinies.

At our extension points, rural women become mooMark Service Providers for milk collection, financial, and input services, transforming them into micro-entrepreneurs. They also serve as local banking correspondents, providing essential services within their villages and inculcating the culture of saving. We upskill our service providers to build additional revenue streams through regular training programs. This includes multiple training sessions – on loan sourcing & disbursal, cash withdrawal, and account opening – leveraging our mobile application.

% of mooMark Service Providers
% of women borrowers
Empowering women
Empowering women
Empowering women
Empowering women
Empowering women
Empowering women

Awards and recognition on the sustainability front

As our parent company, Stellapps’ commitment to sustainability and women empowerment has not gone unnoticed. We are honored to have received accolades and recognition from various prestigious agencies and institutions across the globe.