Archive - The Media Copilot

More stories won’t save us

In an AI-driven media landscape, the stories that stand out will be the ones only humans can truly produce.

6 hrs ago • Pete Pachal

The ultimate audience repackaging play

A decade of loyal traffic became real revenue. How the Minnesota Star Tribune bundled it, branded it, and sold it.

Feb 19 • Pete Pachal

Doubt goes on autopilot

The risk isn’t one viral fake. It’s endless small ones.

Feb 17 • Pete Pachal

First-party data on a budget

How Golf.com built a first-party data strategy for $50 a month. Plus, Cloudflare preps publishers for the agent internet.

Feb 12 • Pete Pachal

Two sides, one AI summary

As AI summaries replace search results, journalists and PR pros are competing inside the same interface. Can both win?

Feb 10 • Pete Pachal

Reading the room

How Current found analytics clarity without a data team. Plus: Claude's sycophancy problem and AI scrapers vs. publishers.

Feb 6 • Pete Pachal

What goes into the licensing deals between AI and media

Attorney Jason Henderson on what publishers miss in AI deals, why insurance won't cover you, and who actually carries the risk.

Feb 5 • Pete Pachal

The 'sponsored' era of AI answers begins

When chatbot starts monetizing answers, everyone will want to know who supplied the ingredients... and who gets paid.

Feb 3 • Pete Pachal

January 2026

Journalism school meets the AI newsroom

A professor’s playbook for using AI in reporting classes without outsourcing thinking, with clear rules for transparency.

Jan 29 • Pete Pachal

Agents are coming for the newsroom

Assistants that act can accelerate storytelling, but without good governance, they’ll break trust.

Jan 27 • Pete Pachal

How AI can improve the comments section

Proto Thema tossed basic keyword scanning for AI that follows the context and flags the sneaky stuff, with fewer comments getting pulled by mistake.

Jan 22 • Pete Pachal

The newsroom’s next superpower: Vibe coding

Vibe coding enables editorial teams to build their own experiences. The opportunity is huge. The challenge is scaling it safely.

Jan 20 • Pete Pachal

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