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The ultimate audience repackaging play
A decade of loyal traffic became real revenue. How the Minnesota Star Tribune bundled it, branded it, and sold it.
Feb 19
•
Pete Pachal
5
Doubt goes on autopilot
The risk isn’t one viral fake. It’s endless small ones.
Feb 17
•
Pete Pachal
1
1
First-party data on a budget
How Golf.com built a first-party data strategy for $50 a month. Plus, Cloudflare preps publishers for the agent internet.
Feb 12
•
Pete Pachal
Most Popular
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NY Times ❤️ AI
Feb 20, 2025
•
Pete Pachal
10
1
2
Don't panic
Jun 19, 2025
•
Pete Pachal
6
What it's like to use Perplexity's Comet browser
Jul 15, 2025
•
Pete Pachal
8
What an AI-first content strategy looks like
Aug 5, 2025
•
Pete Pachal
8
1
How PR and comms teams can keep up with AI transformation
Jul 8, 2025
•
Pete Pachal
20
Building an 'AI-First' Newsroom
Nov 19, 2024
•
Pete Pachal
10
2
Latest
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Discussions
Two sides, one AI summary
As AI summaries replace search results, journalists and PR pros are competing inside the same interface. Can both win?
Feb 10
•
Pete Pachal
Reading the room
How Current found analytics clarity without a data team. Plus: Claude's sycophancy problem and AI scrapers vs. publishers.
Feb 6
•
Pete Pachal
3
1
What goes into the licensing deals between AI and media
Attorney Jason Henderson on what publishers miss in AI deals, why insurance won't cover you, and who actually carries the risk.
Feb 5
•
Pete Pachal
3
1
The 'sponsored' era of AI answers begins
When chatbot starts monetizing answers, everyone will want to know who supplied the ingredients... and who gets paid.
Feb 3
•
Pete Pachal
9
1
Journalism school meets the AI newsroom
A professor’s playbook for using AI in reporting classes without outsourcing thinking, with clear rules for transparency.
Jan 29
•
Pete Pachal
6
Agents are coming for the newsroom
Assistants that act can accelerate storytelling, but without good governance, they’ll break trust.
Jan 27
•
Pete Pachal
5
How AI can improve the comments section
Proto Thema tossed basic keyword scanning for AI that follows the context and flags the sneaky stuff, with fewer comments getting pulled by mistake.
Jan 22
•
Pete Pachal
1
The newsroom’s next superpower: Vibe coding
Vibe coding enables editorial teams to build their own experiences. The opportunity is huge. The challenge is scaling it safely.
Jan 20
•
Pete Pachal
1
40:40
Why Yahoo still matters and what it knows about the Future of News
A candid look at how aggregation, personalization, and trust shape news discovery in an AI-driven internet.
Jan 16
•
Michele Musso
and
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