Playbook Broken

Playbook Broken

Home
Podcast
Notes
Archive
About
Playbook Broken

Playbook Broken Podcast

Sharp, subversive takes on marketing, AI, and business strategy. Playbook Broken includes deep dives, interviews, and bite-sized insights for people who don’t play by the rules.
LATEST
·
42:07
Technical Branding: The Discipline That Doesn't Exist Yet
42:07
Technical Branding: The Discipline That Doesn't Exist Yet
Why the gap between SEO and brand just became your biggest liability
 • Marc Sirkin
44:02
Your Marketing Calendar Is Dead. Here's What Kills It.
Hightouch Co-founder Tejas Manohar on composable CDPs, AI decisioning, and why personalization finally works
 • Marc Sirkin
37:23
You’re Not Data-Driven. You’re Just Scared.
Why waiting for perfect data is the most expensive decision you’ll never make.
 • Marc Sirkin
41:35
Your Marketing Stack Just Became Obsolete
It's time to unlearn what feels safe
 • Marc Sirkin
39:48
AI Took Nate's Job
Instead of fearing AI, it is time to learn as much as you can, as fast as you can.
 • Marc Sirkin
29:02
From Broken Playbooks to Category Revolutions
Ryan Nelsen, CMO of StackAdapt shares why scaling to enterprise shatters old strategies, and how to turn “tools” into revolutions
 • Marc Sirkin
39:30
Why Brand Is Back and AI Is Forcing the Rewrite
How AI is reviving the brand playbook we tried to shred
 • Marc Sirkin
46:27
The Funnel is DEAD. Pipeline is a Lie. SaaS is Next.
Why Sangram Vajre Says the Old GTM Playbook is Broken
 • Marc Sirkin
© 2026 Marc Sirkin · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture