One year on Substack: 2,200 subscribers and 2% of my income

Sharing 3 charts, 4 practices that I think worked, and pondering the mystery that remains.

Mar 4 • Kate Citron

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February 2026

You're not bad at marketing. You might just be unlucky.

On marketing, luck, and the mystery of life.

Feb 25 • Kate Citron

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The no-BS guide to explaining gaps, pivots, and other weird career moves

Molly Levine, executive recruiter at Creative People, knows when you're faking it.

Feb 18 • Kate Citron

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Grace Abbott was afraid to post online — then built a $60k personal brand

Meet the founder of How To Go Freelance.

Feb 11 • Kate Citron

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I took a month off, panicked, and started rebuilding my client list

Status Update 01: How I'm finding clients (and managing the anxiety)

Feb 4 • Kate Citron

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January 2026

Your career anxiety might be about running out of time

What changed when I finally internalized my mortality

Jan 28 • Kate Citron

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7.5 practices to get through the job you’re planning to quit

How to use the time between wanting change and making change happen.

Jan 21 • Kate Citron

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Would you leave a $225k salary to bet on yourself?

Meet the woman who did: Tori Simokov, the creator of Window Seat

Jan 14 • Kate Citron

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What’s next for False Start (big news!)

Sharpening my focus, and announcing a way to go even deeper into the world of False Start.

Jan 7 • Kate Citron

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December 2025

“Personal brand” is a dirty word, but you might want one anyway

Five marketers on using your marketing skills for yourself

Dec 31, 2025 • Kate Citron

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Marketers might be the reason marketing isn’t taken seriously

Why does the industry responsible for growth, storytelling, and revenue get treated like a creative hobby?

Dec 17, 2025 • Kate Citron

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You don’t need New Year’s resolutions — you need to reflect

A short, honest exercise designed to help you figure out what from your career.

Dec 10, 2025 • Kate Citron and Ashley Rudolph

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