False Start | Kate Citron | Substack

I don’t care about your resume

How to get a job in marketing from someone who’s had eight.

Feb 19, 2025 • Kate Citron

One year on Substack: 2,200 subscribers and 2% of my income

Sharing 3 charts, 4 practices that I think worked, and pondering the mystery that remains.

Mar 4 • Kate Citron

You're not bad at marketing. You might just be unlucky.

On marketing, luck, and the mystery of life.

Feb 25 • Kate Citron

The no-BS guide to explaining gaps, pivots, and other weird career moves

Molly Levine, executive recruiter at Creative People, knows when you're faking it.

Feb 18 • Kate Citron

Grace Abbott was afraid to post online — then built a $60k personal brand

Meet the founder of How To Go Freelance.

Feb 11 • Kate Citron

Most Popular

How to use AI like your smartest coworker, not just a productivity hack

Sep 24, 2025 • Kate Citron

“Personal brand” is a dirty word, but you might want one anyway

Dec 31, 2025 • Kate Citron

Marketers might be the reason marketing isn’t taken seriously

Dec 17, 2025 • Kate Citron

How I turned job insecurity into $30k (and a freelance side hustle)

Jul 16, 2025 • Kate Citron

Freelancing Guidance

“Personal brand” is a dirty word, but you might want one anyway

Five marketers on using your marketing skills for yourself

Dec 31, 2025 • Kate Citron

How I decided to go freelance — and everything I did to prep

Because “feeling ready is a myth” doesn’t help you make big life decisions.

Oct 22, 2025 • Kate Citron

A week in my life as a self-employed marketer on “vacation”

What I learned about setting boundaries, and how I'd do it differently next time.

Oct 8, 2025 • Kate Citron

How to become the freelancer everyone wants to hire

Actionable tips to help you onboard new clients, project manage your work, and grow word-of-mouth referrals.

Aug 27, 2025 • Kate Citron

Marketing Advice

You don’t need New Year’s resolutions — you need to reflect

A short, honest exercise designed to help you figure out what from your career.

Dec 10, 2025 • Kate Citron and Ashley Rudolph

Six things seasoned marketers do to make BFCM feel less chaotic

Practical, real-world advice you can actually use heading into Thanksgiving week.

Nov 19, 2025 • Kate Citron

An introduction to SEO for “non-technical” marketers (whatever that means)

How to spot a scammy SEO proposal, adapt for LLMs, and more with strategist Grace Wilkins.

Nov 5, 2025 • Kate Citron

Get out of your own way: How I’ve tackled insecurity at work

Get out of your own way with four hard-earned lessons from 12+ years in marketing

Oct 29, 2025 • Kate Citron

Career Reflection

What’s next for False Start (big news!)

Sharpening my focus, and announcing a way to go even deeper into the world of False Start.

Jan 7 • Kate Citron

Marketers might be the reason marketing isn’t taken seriously

Why does the industry responsible for growth, storytelling, and revenue get treated like a creative hobby?

Dec 17, 2025 • Kate Citron

Four marketers on what it’s like to return to work after maternity leave

“I realize I put so much pressure on myself to 'return to work’...because career achievements felt more measurable than motherhood.”

Dec 3, 2025 • Kate Citron

What it’s like to know you need a career change — and still stay put

The 9 emotional stages of a career change (as I actually lived them)

Nov 12, 2025 • Kate Citron

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