Welcome to my Substack! I’m Joaquim Torres (Joca), a product leader, coach, and author with over 30 years of experience shaping and managing digital products. I’ve led transformative initiatives in companies like Lopes, Gympass, Conta Azul, and Locaweb, helping teams unlock their potential and build products that make a difference.
Here, I share insights on product management, leadership, and digital transformation, drawing from my real-world experience—from leading major transformations to pioneering Brazil’s early internet access. Whether you're an aspiring product manager, a seasoned leader, or simply curious about the craft of building impactful products, you'll find valuable takeaways here.
What to Expect
On this platform, I’ll dive deep into:
Real-world stories and lessons from my career in product management.
Strategies to navigate the challenges of leading product teams.
Thoughts on digital transformation and the future of product leadership.
My goal is to foster a community of curious, growth-oriented professionals who want to excel in their careers while delivering exceptional value to customers and businesses alike.
Join the Journey
Subscribe to receive exclusive content, thought-provoking articles, and practical advice straight to your inbox. Let’s learn and grow together in this ever-evolving world of product management.
