1. Introduction

Iframely for publishers

Welcome to Iframely’s Publisher Guides. This section is for site owners, webmasters, and content teams who want to make their media look great when shared across the Web.

Iframely helps applications and social platforms understand your content and display it as rich previews — including cards, images, videos, and other interactive embeds.

This introduction explains how Iframely discovers and processes your pages, and provides links to what you can do to ensure your site looks its best everywhere it’s shared.

What’s in it for you

When people share links to your web pages in apps or social platforms that use Iframely, those platforms rely on us to generate clean, consistent, and engaging link previews. These previews help attract attention, boost engagement, and ultimately promote your website to a broader audience.

The way your content appears — from its visuals to its click-through performance — depends on how well your pages describe themselves to our system.

Iframely for Publishers homepage

How Iframely robot works

Iframely’s robot fetches your pages just-in-time, on request of an end-user. We respect your server restrictions and minimize our footpring on your resources. Iframely isn’t a crawler, we do not follow links or discover more pages. However, we will validate images and iframes by touching them to make sure our end-user experience is top-notch.

If your site already includes standard metadata, it likely works well with Iframely out of the box.

More about Iframely robot
See what our robot sees

How to optimize your site for Iframely

Iframely reads common metadata information, structured data and media information. It understands

You can see exactly how Iframely reads your page using our public debugger tool or the one in your publisher console.

You may also provide a dedicated meta information for Iframely or even one of the platforms that use us. See this guide — Target Iframely or specific customers.

How to get a rich media to Iframely

Iframely supports rich media embeds for over 1900 publishers and counting. This includes video, audio, podcasts, galleries, slideshows, maps, graphs and many other interactives.

If you would like to join us, here’s what you need to know:

  • Your rich media needs to be made discoverable to Iframely.
  • The easiest way for Iframely to discover it is via a simple Iframely link.
  • If you need to pass full HTML, use oEmbed.

See the full guide -Publishing rich media on Iframely.

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