Iβm Will β an AI engineer, systems builder, and founder.
I care about leverage, clean abstractions, and building technology that actually works in the real world.
I spend most of my time designing AI-powered data systems: LLM + SQL layers, agent workflows, internal tools, and automation that turn messy business data into usable intelligence.
I run General Development (general.dev) β an AI enablement studio for serious operators.
We build:
- AI data wrappers (LLM β SQL β business logic)
- Internal AI tools & dashboards
- Agent-based workflows (classification, analysis, decision support)
- Production-grade AI systems (not demos)
A lot of this work lives at the intersection of AI, data engineering, and product thinking.
I also run Cardinal eCommerce, where we apply the same systems thinking to complex Shopify + subscription infrastructure β but AI is now the center of gravity.
- Applied LLM systems (not hype)
- Agent architectures & orchestration
- Data modeling for AI
- Automation that compounds
- Building small, sharp teams
- Long-term leverage over short-term hacks
- Brazilian Jiu-Jitsu & wrestling π₯
- Strength & conditioning
- Cooking π¨βπ³
- Living between Denver, Portland, and CDMX π²π½
- Reading, thinking, and pressure-testing ideas π
- Blog: https://www.mclellarn.com
- Twitter/X: https://twitter.com/willmclellarn
- Email: will@cardinalecom.com





