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[Ship on Sep 1] Update gdpr compliance pt2 #2016

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Sep 2, 2025
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[Ship on Sep 1] Update gdpr compliance pt2 #2016

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Update gdpr compliance pt2
leondai-mixpanel Aug 18, 2025
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leondai-mixpanel Aug 25, 2025
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Merge branch 'main' into update-gdpr-page-2
leondai-mixpanel Sep 2, 2025
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3 changes: 2 additions & 1 deletion pages/docs/privacy/gdpr-compliance.md
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Expand Up @@ -22,9 +22,10 @@ Mixpanel collects information about how customers use the product, and uses this

As the processor of its customers’ data and to protect the privacy of information it stores, Mixpanel holds data no longer than is needed to provide its services. To further support this, Mixpanel has implemented the following data retention policy:

Section 1. Events are automatically deleted after 5 years on an ongoing basis from all projects.
Section 1. Events are automatically deleted after 2\* years on an ongoing basis from all projects.

- The start of the retention period is the date that is transferred to Mixpanel with an Event (i.e., the “Event Date”), which typically corresponds to the date a user completed an action on a web or mobile application. In the event that an Event Date is not transferred to Mixpanel with an Event by our Customer, the Event Date is recorded as the date we received the Event.
- \*As of September 1, 2025, Mixpanel's event retention period is 2 years. If your project was created prior to September 1, 2025 the retention period is 5 years; provided, that your project retention period will be reduced to 2 years in the event that you modify your plan or move to Mixpanel's Free Plan.

Section 2. User data is retained for the duration of an active Subscription Plan. Customers are given the ability to delete profiles using the [Engage API](https://developer.mixpanel.com/reference/delete-profile).

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