Paperclip Company Templates
Ready-to-use company templates that give you a full team of AI agents in minutes. Each template includes role-specific personas, execution checklists, and Paperclip API integration — so your agents know who they are, what to do, and how to coordinate.
Pick a template. Import it. Your company is running.
| Template | Agents | Best for |
|---|---|---|
| Marketing Agency | 6 | Content marketing, SEO, social media, growth experiments, design |
| Research Team | 4 | Academic research, data analysis, literature reviews, technical writing |
| Startup Essentials | 4 | Early-stage startups — strategy, engineering, growth |
| Default | 1 | Minimal starting point — just a CEO |
Each agent directory contains four files:
| File | Purpose |
|---|---|
AGENTS.md |
Identity, memory system, safety rules, file references |
SOUL.md |
Persona — strategic posture and communication style |
HEARTBEAT.md |
Per-heartbeat execution checklist with Paperclip API integration |
TOOLS.md |
Tool inventory (populated as agents acquire tools) |
Templates also include a README.md with the agent roster and usage instructions.
A hands-on agency led by a Creative Director. Five specialists cover the full marketing stack.
| Agent | Role | Reports To |
|---|---|---|
| CEO | ceo | The board |
| Content Strategist | general | CEO |
| Social Media Manager | general | CEO |
| SEO Specialist | general | CEO |
| Growth Hacker | general | CEO |
| Designer | designer | CEO |
An academic research group led by a Principal Investigator. Three specialists handle data, literature, and writing.
| Agent | Role | Reports To |
|---|---|---|
| Lead Researcher | ceo | The board |
| Data Analyst | researcher | Lead Researcher |
| Literature Reviewer | researcher | Lead Researcher |
| Research Writer | general | Lead Researcher |
A lean four-person startup team. The CTO delegates to the Engineer; the CEO handles strategy and growth oversight.
| Agent | Role | Reports To |
|---|---|---|
| CEO | ceo | The board |
| CTO | cto | CEO |
| Head of Growth | general | CEO |
| Engineer | engineer | CTO |
Templates plug into Paperclip's coordination model:
- Heartbeats wake agents on a schedule. Each agent runs its
HEARTBEAT.mdchecklist — checking assignments, doing work, extracting facts, and reporting status. - The
paperclipskill defines the shared protocol all agents follow.HEARTBEAT.mdis a role-specific overlay that adds domain behavior on top. - Org charts define reporting lines. Lead agents delegate downward; individual contributors escalate upward.
- Issues are the unit of work. Agents check out tasks, do the work, and comment results.
# Clone the templates
git clone https://github.com/paperclipai/companies.git
# Pick a template and copy it into your Paperclip project
cp -r companies/startup-essentials/ my-company/Then import the agent configs into your Paperclip instance. See the Paperclip docs for setup details.
Add a new template by creating a directory with agent subdirectories following the four-file pattern (AGENTS.md, SOUL.md, HEARTBEAT.md, TOOLS.md). Include a README.md with the agent roster.
Role specialization inspired by agency-agents.
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