1. Replace all variable placeholders limited with %%
2. Import to https://tagmanager.google.com/?hl=en#/admin/ container

%%ACCOUNT_ID%%  // GTM account id (integer)
%%CONTAINER_ID%%  // GTM container id (integer)
%%CONTAINER_NAME%%
%%CONTAINER_PUBLIC_ID%%  // GTM-XXXXXX
%%HOST_NAME%%  // bez www (example.com, subdomain.example.com)
%%UA_ID%%  // Universal Analytics id

1. Create GA account (or choose an existing)
2. Create GA property www.example.com, basic setup -- industry, timezone
3. Save tracking ID, ex. UA-12345678-9
4. Rename default view: All Web Site Data -> Backup RAW profile, setup currency + search
5. Copy views to Optimized PROD profile and TEST profile
6. Property Settings -> default view to Optimized
7. Property Settings -> Enable Demographics and Interest Reports + Use enhanced link attribution -> Save
8. Insert GTM code on every page of production site (via admin, template or another method), eventually add
   <script>var dataLayer = dataLayer || [];</script> before the first code part
9. Setup Search Console (https://www.google.com/webmasters/tools)
10. Connect Search Console with GA
11. GA -> property -> tracking info -> data collection -> Remarketing ON
12. Optimized PROD profile -> Exclude all hits from known bots and spiders
13. Optimized PROD profile -> Goals -> import basic sets from library (search for janrenn)
14. Optimized PROD profile -> Filters
    • Hostname to lowercase
    • Hostname example.cz
    • Exclude CyberFox Prague IP
    • Exclude local IPs
    • Aggregate source - facebook.com
    • Exclude Language is (not set)
    • !!! do not edit applied shared filter, it will change its original definition
15. OPTIONAL: connect adWords
16. IMPORT from https://github.com/foxpress/GTM-default-container

-- OR --

16. GTM -> Configure Built-In Variables + variables UA_ID a document.head.meta.robots
17. GTM triggers, see www.palmovkaopenpark.cz container
18. GTM tags, dtto