The insert/edit link toolbar behaves differently on the text block, image block, and cover image block. While the blocks have different nature, the action of inserting / editing / removing a link is always the same. As a user, I just want to insert a link, change it, or remove it.
Text block insert:
- "Apply" button: ok
- "Unlink" button: I haven't inserted a link yet, maybe it should be disabled?

Text block edit:

Image block insert:
- the UI is different: the formatting toolbar disappears and there's a "Back" button to go back to it. I'd rather simplify and make it behave the same as the text block: show the formatting toolbar and the link toolbar
- there's an "Apply" button but no "Unlink" button. This should be consistent: always show Unlink (disabled) or never show

Image block edit:
- this brings me directly in "edit mode", it should be consistent with the text block and show me an initial view with the "Edit" and "Unlink" buttons
- there's no "Unlink" button: the only way to remove the link is: empty the field and click "Back" or click outside

Cover image insert:
- clicking on the image (not on the text): the UI allows me to insert a link; seems to me this doesn't produce any actual link, even if the UI shows me there's a link inserted... is this supposed to be used to add a link on the cover image text or on the image itself? both? Unclear.

Cover image edit:
- long links wrap in new lines (this doesn't happen on text and image blocks)

The insert/edit link toolbar behaves differently on the text block, image block, and cover image block. While the blocks have different nature, the action of inserting / editing / removing a link is always the same. As a user, I just want to insert a link, change it, or remove it.
Text block insert:
Text block edit:
Image block insert:
Image block edit:
Cover image insert:
Cover image edit: