Feedback - Improve the lesson preview CTA banner

[Clorith]

Type of feedback

// dev

Description

Users may think they are required to have an account on WordPress.org to take a lot of the lessons right now, due ot the wording of the banner when previewing lessons.

Being signed in should only be a requirement if you wish to track your progress, or take the quizzes associated with a course.

By updating the text from "Register or sign in to take this lesson." to something a bit more descriptive such as "Register or sign in to track your progress, and participate in lesson quizzes." we can avoid confusion, and reduce unnecessary signups on WordPress.org.

I included a secondary alternative, although I think it adds a bit too much text and can be a bit more confusing, I think it's an interesting idea to just get a conversation going on a potential second iteration perhaps. This adds in a byline to make it explicitly clear that an account is not needed with the wording "This is a public lesson, you do not need an account to access this course."

Screenshots or screen recording (optional)

The current banner indicates you need to register or sign in to take this lesson.

The banner with the proposed new text.

This is merely a concept proposal on making it more explicit that an account isn't needed, but this may as noted add some confusion?

[kathrynwp]

This came up in Slack, linking here for full context.

[adamwoodnz]

@fcoveram @thetinyl any thoughts on this proposal?

[thetinyl]

Oh, interesting. Thanks for calling attention to this @Clorith. I do see what you mean.

Some questions that came up for me:

• Looking at the banner as a whole even with the suggested tweaks, we still have the 'This is a preview lesson.' language. To me, this implies that there's more to the course I don't have access to... even if we state clearly what registration offers. It's not really a "preview". @adamwoodnz How closely is the content tied to Sensei vs. what elements of the banner can we change?
• The impression I got from working on some of the Learn redesign efforts was that the Training team wanted to encourage course registration. @kathrynwp may be able to weigh in here, but if this is the case, it does add another layer of consideration for the language we use.

[kathrynwp]

@thetinyl See #2829 for an issue related to the "preview" wording!

The impression I got from working on some of the Learn redesign efforts was that the Training team wanted to encourage course registration. @kathrynwp may be able to weigh in here, but if this is the case, it does add another layer of consideration for the language we use.

I do think it's preferable if people register for the course rather than just preview its lessons. It allows us to gather feedback when they complete the course, and gives them a record of having taken the course on their WordPress.org profile. It also allows them to get all the benefits of going through the course sequentially, including the interactive exercises like quizzes. The previews are a nice-to-have option that we offer, but overall it's a better experience for everyone if they register.