A collection of specialized skills for Amp, the AI coding agent.

Skills are domain-specific instruction sets that extend Amp's capabilities. When you invoke a skill, it loads detailed workflows, patterns, and techniques into the conversation context.

• brand-voice - Define or extract a consistent brand voice
• positioning-angles - Find the angle that makes something sell
• direct-response-copy - Write copy that converts
• lead-magnet - Generate lead magnet concepts
• content-atomizer - Transform content into platform-optimized assets
• email-sequences - Build email sequences that convert
• newsletter - Create best-in-class newsletters
• keyword-research - Strategic keyword research without expensive tools
• seo-content - Create SEO-optimized content that ranks
• orchestrator - Marketing strategist that routes to the right skill(s)

• ralph - Set up Ralph for autonomous feature development
• build-feature - Autonomous task loop for implementing features
• compound-engineering - Plan → Work → Review → Compound workflow
• prd - Generate Product Requirements Documents
• frontend-design - Create distinctive, production-grade interfaces
• dev-browser - Browser automation with persistent page state

• pdf - PDF manipulation (extract, create, merge, split, forms)
• docx - Word document creation, editing, and analysis
• xlsx - Spreadsheet creation, editing, and analysis

• web-artifacts-builder - Create multi-component HTML artifacts for claude.ai

Skills are automatically available in Amp. To use one:

Use the direct-response-copy skill to write a landing page for my SaaS product.

Or trigger naturally:

Help me write copy for my landing page.

Amp will load the appropriate skill based on your request.

Each skill is a folder containing a SKILL.md file with frontmatter:

---
name: my-skill
description: "Brief description. Use when... Triggers on: keyword1, keyword2."
---

# Skill Title

Instructions, workflows, and patterns go here.

MIT