Hi, I’m José Luiz Coe! 
👋
I work with technology to connect people, ideas, and real-world solutions.
For more than 25 years, I’ve been building digital products and leading software teams in complex, constantly changing environments. My focus is on interfaces, platforms, and engineering systems that must scale without sacrificing clarity, quality, or sustainability.
Part of how I think comes from work. Another part comes from sport. In both, the same principles apply: consistency, clear criteria, and constant adaptation to context.
- Engineering leadership focused on interfaces, front-end platforms, and product foundations
- Building and evolving teams in growth and transformation scenarios
- Translating product strategy into practical, executable engineering decisions
- Creating systems that work outside the slide deck, in the real world
I don’t believe in ideal models or universal playbooks. I believe in understanding context, making trade-offs explicit, and improving systems over time.
Progress is often invisible. Good engineering usually is, too.
I’m a Master Swimmer and an amateur triathlete. Sport is not a hobby for me — it’s a long-term practice that shapes how I deal with effort, patience, and learning.
📍 Brazil
🔗 LinkedIn: https://br.linkedin.com/in/joseluizcoe
🌐 Website: https://joseluizcoe.com.br