Discover how automated, data-driven pricing helps online retailers maximize revenue, stay competitive, and respond to market changes in real time.
Dynamic pricing is a strategy where product prices are automatically adjusted based on real-time market conditions, competitor pricing, demand fluctuations, inventory levels, and other business rules. Unlike static pricing, dynamic pricing enables e-commerce businesses to optimize revenue by setting the right price at the right time.
With FastCompete's dynamic pricing engine, you can automate price adjustments across your entire catalog while maintaining margin guardrails, MAP compliance, and brand positioning—all in real time.
From improved margins to better competitiveness—here's what smart pricing delivers.
Capture more value by raising prices when demand is high or competitors are out of stock, and stay competitive when the market dips.
Set minimum price floors and margin thresholds to ensure you never sell below cost, even during aggressive competitive moves.
Automatically respond to competitor price changes within minutes instead of days, keeping you ahead of the curve.
Increase your "winning price" position on price comparison sites and marketplaces to capture more price-sensitive buyers.
Eliminate manual price updates across thousands of SKUs. Let automation handle the heavy lifting while your team focuses on strategy.
Build in Minimum Advertised Price rules to protect brand relationships and avoid channel conflicts automatically.
FastCompete integrates with the leading e-commerce platforms to push optimized prices directly to your store.
Native Integration
Connect your Shopify store in minutes with our official app. Automatically sync products, push price updates, and maintain variant pricing across your entire catalog.
API Integration
Leverage our REST API to integrate with Magento 2 and Adobe Commerce. Handle complex B2B pricing, tier pricing, and multi-store configurations with ease.
Plugin + API
Our WooCommerce integration works with your existing WordPress setup. Support for simple products, variable products, and external/affiliate products.
Module + API
Integrate with PrestaShop 1.7+ and 8.x using our dedicated module. Handle specific prices, customer group pricing, and multi-language catalogs seamlessly.
Don't see your platform? FastCompete offers a flexible REST API that works with any e-commerce system, ERP, or custom solution.
View API Documentation →A closed-loop system that monitors, decides, and acts automatically.
FastCompete crawls competitor websites and marketplaces to collect prices, availability, and promotions continuously.
Define your strategy: beat lowest price by X%, match market median, maintain minimum margin—all configurable per SKU or category.
Our engine processes market data against your rules, constraints, and guardrails to compute the optimal price for each product.
Approved prices are automatically pushed to Shopify, Magento, WooCommerce, PrestaShop, or any platform via API.
See how different e-commerce businesses leverage dynamic pricing.
Compete effectively across thousands of SKUs by matching or beating competitor prices while protecting your margins on high-velocity items.
Example: An electronics retailer adjusts prices on 50,000 SKUs daily based on competitor activity.
Monitor retailer pricing to ensure MAP compliance, identify channel conflicts, and protect brand value across your distribution network.
Example: A fashion brand monitors 200+ retailers and automatically flags MAP violations.
Win the Buy Box on Amazon, eBay, and other marketplaces by continuously optimizing your price position relative to other sellers.
Example: A seller increases Buy Box win rate by 35% with automated repricing.
Maintain competitive B2B pricing with tier-based rules, volume discounts, and customer-specific pricing integrated into your sales workflow.
Example: A B2B distributor manages 15,000 products with automated tier pricing.
What our customers typically achieve
Margin Improvement
More Sales
Time Saved on Pricing
Reaction Time
Yes, dynamic pricing is legal and widely used in e-commerce. However, you should ensure compliance with local pricing regulations and avoid discriminatory pricing practices. FastCompete includes built-in guardrails to help you stay compliant.
Customers expect prices to vary—they see it on Amazon, airlines, and hotels every day. With proper constraints (e.g., limiting change frequency or magnitude), you can optimize prices without causing friction.
Most customers go live within 1-2 weeks. Connect your store, import your catalog, set up competitor monitoring, configure your rules, and start automating. Our team provides onboarding support throughout.
Absolutely. You can include/exclude products, categories, or brands. Set different rules for different segments. Use approval workflows for certain price changes. You stay in control.
FastCompete includes anomaly detection to flag suspicious price data (e.g., prices that are unrealistically low). You can also exclude specific competitors or set validation rules.
Start a free trial and see how dynamic pricing can transform your e-commerce business.