EN - within
AURA - presence
A name shaped around what surrounds a piece
Long before Enaura was formed, the hand work had been practiced for generations.
It was shaped by karigars
whose knowledge is held in their hands,
carried forward through repetition.
Techniques such as Zardozi and Tambour
remain in use today
not as preservation,
but as living craft.
Today, the work moves between continents,
from embroidery rooms in India
to pattern tables in New York’s Garment District.
The foundation began in the early 1990s,
when a small group of karigars were brought together
to work in this way.
What began as a shared practice grew through continuity,
built on long relationships and shared discipline.
Many of the same karigars remain part of the work today,
passing techniques forward through years of practice.
Enaura emerged from this lineage in 2012.
The practice continues today with the same discipline that shaped its beginnings.
Design is developed in New York,
where ideas take form through drawings - draping and dialogue.
It is then carried to India.
Creative direction is held by Sohil Mistry,
with a focus on continuity and the integrity of the craft.
The work is shaped in close collaboration with Nayha,
his partner in both life and practice,
whose presence has quietly guided the evolution of the brand.