How Influencer Marketing Can Save Wine

Part 2. On Women in Wine, AI generated content and influencer marketing.

Mar 5

5

1

How wine saved me. How it can save us all now.

On my beginnings in wine, big-headed French wine merchants, and AI.

Mar 3 • Elvira Fonz-Gutiérrez

6

3

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February 2026

Why Bad Bunny's Grammy Will Help You Sell Wine (2)

Wine in 2026: community, authenticity and curiosity

Feb 7 • Elvira Fonz-Gutiérrez

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2

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Why Bad Bunny's Grammy Will Help You Sell Wine (1)

Warming up for SuperBowl Sunday

Feb 5 • Elvira Fonz-Gutiérrez

3

2

2

December 2025

The Risks of Success: Daring to be “Not Always Open”

In a region that leans on accessibility and laid-back experiences, this winery doubles down on “French glamour”: reservations only, elevated pairings…

Dec 8, 2025 • Elvira Fonz-Gutiérrez

5

November 2025

A Forgotten Grape For Your Holiday Table

The ‘Not-So-Trendy’ California Wine No One Has Recommended This Season

Nov 27, 2025 • Elvira Fonz-Gutiérrez

3

1

1

October 2025

Not Your Regular Harvest Recap Post

It's about time we changed the narrative

Oct 17, 2025 • Elvira Fonz-Gutiérrez

2

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1

July 2025

Did you say “tanino gitano”? Vinos de Madrid you need to look out for.

Madrid’s Wine Renaissance Takes Center Stage

Jul 28, 2025 • Elvira Fonz-Gutiérrez

1

1

June 2025

What Time Do Spaniards Eat? Later. Always Later.

A love letter to the Spanish cliché, written under a heatwave.

Jun 17, 2025 • Elvira Fonz-Gutiérrez

11

8

3

May 2025

¡Olé! Spain's 'Feria' Season Is Here

A Spanish Feria Survival Guide for My Dear Gringos

May 17, 2025 • Elvira Fonz-Gutiérrez

3

3

1

February 2025

The Spanish Wine Revolution is Now

Wines I Tasted at BWW I Am Still Dreaming About

Feb 10, 2025 • Elvira Fonz-Gutiérrez

2

January 2025

Who's Killing the Wine Language?

Or, My Recipe to Save It in 2025

Jan 10, 2025 • Elvira Fonz-Gutiérrez

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