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Who's Killing the Wine Language?
Or, My Recipe to Save It in 2025
Jan 10, 2025
•
Elvira Fonz-Gutiérrez
16
2
3
How Influencer Marketing Can Save Wine
Part 2. On Women in Wine, AI generated content and influencer marketing.
Mar 5
5
1
How wine saved me. How it can save us all now.
On my beginnings in wine, big-headed French wine merchants, and AI.
Mar 3
•
Elvira Fonz-Gutiérrez
6
3
1
Most Popular
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Tumultuous Times for Natty Wine
Jul 15, 2024
•
Elvira Fonz-Gutiérrez
5
3
Time is like gum. Wine can too.
Jul 17, 2024
•
Elvira Fonz-Gutiérrez
5
What Time Do Spaniards Eat? Later. Always Later.
Jun 17, 2025
•
Elvira Fonz-Gutiérrez
11
8
3
Three Lodi Wines to Blow Your Guests' Minds This Christmas Season
Dec 7, 2024
•
Elvira Fonz-Gutiérrez
10
1
¡Hola! This is Elvi (yes, same as the 'LV' for Las Vegas).
Jul 6, 2024
•
Elvira Fonz-Gutiérrez
2
How wine saved me. How it can save us all now.
Mar 3
•
Elvira Fonz-Gutiérrez
6
3
1
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Why Bad Bunny's Grammy Will Help You Sell Wine (2)
Wine in 2026: community, authenticity and curiosity
Feb 7
•
Elvira Fonz-Gutiérrez
4
2
2
Why Bad Bunny's Grammy Will Help You Sell Wine (1)
Warming up for SuperBowl Sunday
Feb 5
•
Elvira Fonz-Gutiérrez
3
2
2
The Risks of Success: Daring to be “Not Always Open”
In a region that leans on accessibility and laid-back experiences, this winery doubles down on “French glamour”: reservations only, elevated pairings…
Dec 8, 2025
•
Elvira Fonz-Gutiérrez
5
A Forgotten Grape For Your Holiday Table
The ‘Not-So-Trendy’ California Wine No One Has Recommended This Season
Nov 27, 2025
•
Elvira Fonz-Gutiérrez
3
1
1
Not Your Regular Harvest Recap Post
It's about time we changed the narrative
Oct 17, 2025
•
Elvira Fonz-Gutiérrez
2
2
1
Did you say “tanino gitano”? Vinos de Madrid you need to look out for.
Madrid’s Wine Renaissance Takes Center Stage
Jul 28, 2025
•
Elvira Fonz-Gutiérrez
1
1
What Time Do Spaniards Eat? Later. Always Later.
A love letter to the Spanish cliché, written under a heatwave.
Jun 17, 2025
•
Elvira Fonz-Gutiérrez
11
8
3
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El Substack de Elvi
Everything wine marketing from a passionate young wine writer, wrapped up in your favorite Spanish accent.
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