Hello! I’m Diana Tsui, a writer and stylist based in New York City. Chances are you found this newsletter from my Instagram or you may have followed my work over the years from my time at The Cut to my freelance work for the likes of The New York Times, Harper’s Bazaar, Elle, and more. Currently I oversee digital at 10 Magazine USA in addition to my styling projects, offering me a chance to talk about fashion with insider access.
What’s A_Concept Store?
Working in editorial you’re covering everything that’s relevant to your outlet, even if it doesn’t align with your personal interests. A_Concept Store is the opposite — I’m taking everything I’ve learned over the years in fashion and the insider access I’m offered and pouring it into a tightly curated newsletter with a strong point of view. Like the name implies, it’s heavily inspired by Dover Street Market with a minimalist-ish, avant-garde aesthetic but it goes beyond that. Concept stores aren’t about a brand, it’s a mood dedicated to pushing boundaries and asking, what’s new? What’s next?
A_Concept Store is a refuge in a world filled with Amazon dupes, fast fashion hauls, and trend chasing. You’ll get shopping deep dives into what’s worth the big spend and what’s better as a cheaper alternative. During the respective fashion month expect dispatches straight from the shows with in-depth runway analysis as well as trend reports and chats with the designers, buyers, and other power players in the industry. And occasionally you’ll find a sprinkling of beauty and travel.
Yes, there will be links to buy but I hope you’ll also discover something new to love.
Why Upgrade to Paid?
This newsletter is a labor of love, the culmination of years of editorial experience and with that comes weeks of reporting, testing, and writing. You’ll get access to exclusive weekly stories, the ones that require extensive behind-the-scenes work to be made into reality as well as full run of the archive, as I automatically put all my stories behind the paywall after two months.
Most importantly you get access to me and a monthly chat for subscribers only. From dressing clients for red carpet events and press tours to consulting on executive wardrobes, I’ve worked with real women to look and feel their best, without sacrificing their personal style. I’m here to reply and help subscribers. And beyond that, it’s a chance to ask me insider-only questions. What’s it like on a press trip? How do I style a shoot? What do I really think about designer appointments? How do I transition into a career in fashion? Ask and I’ll answer the good and the bad.
A subscription is $5/month and $50 for the year, way less than the cost of a matcha. So please consider upgrading, if only to ask me your burning questions.
