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Passkeys are a safer and easier alternative to passwords. With passkeys, users can sign in to apps and websites with a biometric sensor (such as a fingerprint or facial recognition), PIN, or pattern, freeing them from having to remember and manage passwords.
Here are success stories of some passkey integrations:
Case Studies
Kayak
How KAYAK reduced sign in time by 50% and improved security with passkeys
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-19 UTC."],[],[],null,["# Case Studies & Featured Apps\n\nPasskeys are a safer and easier alternative to passwords. With passkeys, users can sign in to apps and websites with a biometric sensor (such as a fingerprint or facial recognition), PIN, or pattern, freeing them from having to remember and manage passwords.\n\nHere are success stories of some passkey integrations:\n\nCase Studies\n------------\n\n### Kayak\n\nHow KAYAK reduced sign in time by 50% and improved security with passkeys\n[Read more](https://developers.googleblog.com/en/how-kayak-reduced-sign-in-time-by-50-and-improved-security-with-passkeys/)\n\n### Yahoo! JAPAN\n\nHow Yahoo! JAPAN increased passkeys adoption to 11% and reduced SMS OTP costs\n[Read more](https://web.dev/case-studies/yahoo-japan-passkeys)\n\n### Dashlane\n\nPassword manager Dashlane sees 70% increase in conversion rate for signing-in with passkeys compared to passwords\n[Read more](/identity/passkeys/case-studies/dashlane)\n\n### Mercari\n\nMercari's passkey authentication speeds up sign-in 3.9 times\n[Read more](/identity/passkeys/case-studies/mercari)\n\n### Google\n\nDesigning the user experience of passkeys on Google accounts\n[Read more](https://web.dev/articles/passkey-google-ux)\n\n### Google Security Blog\n\nMaking authentication faster than ever: passkeys vs. passwords\n[Read more](https://security.googleblog.com/2023/05/making-authentication-faster-than-ever.html)"]]