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An issued developer token is a unique
combination of letters, numbers, and characters that is required for
communicating with the Google Ads API server. It authorizes your Google Ads API activity and
thus you should treat it like a password.
What happens on reset?
A reset will immediately invalidate your previous token, so any API requests
using the old token will fail. However, a reset will not trigger a re-review
and approval for the new developer token. You can start using the new developer
token immediately.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-25 UTC."],[[["\u003cp\u003eA developer token is a unique identifier used to authorize your Google Ads API activity and should be treated like a password.\u003c/p\u003e\n"],["\u003cp\u003eResetting your developer token immediately invalidates the previous token but does not require re-review or approval for the new one.\u003c/p\u003e\n"],["\u003cp\u003eYou can reset your developer token through your Google Ads Manager Account in the API Center under API Access.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your API contact email is valid, actively monitored, and preferably associated with a team rather than an individual.\u003c/p\u003e\n"]]],[],null,["# Developer Token Reset\n\nAn issued [developer token](/google-ads/api/docs/get-started/dev-token) is a unique\ncombination of letters, numbers, and characters that is required for\ncommunicating with the Google Ads API server. It authorizes your Google Ads API activity and\nthus you should treat it like a password.\n| **Key Point:** You should reset your developer token if you believe that it's been compromised, or if a team member who has knowledge of the token has left.\n\nWhat happens on reset?\n----------------------\n\nA reset will **immediately invalidate** your previous token, so any API requests\nusing the old token will fail. However, a reset will *not* trigger a re-review\nand approval for the new developer token. You can start using the new developer\ntoken immediately.\n\nHow do I reset my developer token?\n----------------------------------\n\n1. Sign in to your Google Ads [Manager\n Account](//ads.google.com/home/tools/manager-accounts/).\n\n2. Click **Admin** at the bottom left of the screen.\n\n3. Under **Manager account settings** , click **API center**.\n\n4. Under **API Access** , note the **Developer token** section, and click\n **Reset token**.\n\n| **Key Point:** While you're on this page, confirm that your API contact email is a valid email address that's actively monitored by your team. It's recommended that this address be for a team instead of an individual."]]
