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Marketers are pushing the boundaries of machine psychology

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The hidden costs of welfare cuts

As governments around the world face pressure to reduce public spending, researchers are looking into how welfare cuts affect low-income households' employment, personal finances, and consumption. Jim Goldman, Assistant Professor of Finance at McGill University, and Manuel Adelino, Professor of Finance at Duke University, show that these cuts can trigger a self-reinforcing cycle for financially fragile households. The mechanism behind it has implications well beyond this specific reform.

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Creating a green economy is not plug-and-play

To fully take advantage of sustainable technologies, many systems may have to change. And that’s not a bad thing. Green technologies open new possibilities for global production systems—and they could quickly make our current systems look outdated. This week on the McGill Delve podcast, Professors Michael Raynor (Ivey Business School) and Sanjith Gopalakrishnan (McGill University) make the case for disruptive innovation of production systems.

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Marketers are pushing the boundaries of machine psychology

Generative AI has many uses for marketers, but this one is more at home in a sci-fi novel than an advertising firm. Marketers can now program chatbots to adopt synthetic personalities, to simulate how a person might respond to ads and messages. But can a machine truly simulate human decision-making? And are these the first steps towards human-like computer intelligence? Two experts weigh in.

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Community organizations are an antidote to systemic racism

Alicia Boatswain-Kyte is a social worker and Assistant Professor of Social Work at McGill University. She has published several studies on Black people’s experiences with healthcare, youth services, the justice system, and more – and her findings challenge us to think differently about how to deliver public services. The secret, she explains, is to let go of racial capitalism.

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How conflict made crypto

How did cryptocurrencies grow from “illegal digital currency” to “digital gold” in the eyes of prominent financiers? Why does crypto continue to be so difficult to regulate? And how did social media infighting impact crypto’s rise to prominence? Jack Sadek, a McGill University alumnus and an Assistant Professor at IE University, explored these questions in his research. Here’s what he found.

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Beware the inequities of ‘neutral’ management practices

A recent study suggests that seemingly neutral management practices can inadvertently widen gender gaps. Incentives and monitoring affect men and women differently, highlighting the complex gender dynamics that inform their approaches to work, according to Professor Roman Galperin of McGill University. He explains his findings on the McGill Delve podcast.

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Theatre was the original thinking machine

What does Shakespeare’s Macbeth teach us about healing trauma? How is the murder of King Duncan connected to the manosphere? What does Macbeth’s story teach us about ambition, morality, and the pursuit of power? As the world navigates the impacts of AI, Professors Laurette Dubé and Paul Yachnin return us to the oldest thinking machine of all: the theatre.

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What AI really means for students and teachers

As professors and students increasingly use generative AI in their courses, will it enhance or harm learning? For Genevieve Basselier, Vice-Dean of Programs at the Desautels Faculty of Management, it depends on how it’s used. In our first-ever video podcast, she shares her thoughts with Delve’s editor-in-chief, Professor Saku Mantere.

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The truth about job hopping

Depending on whom you ask, job hopping is either the shortcut to maximising your career or the best way to sabotage it. But do employers punish applicants who switch jobs frequently? Professors Matissa Hollister (McGill University) and Xavier St-Denis (Institut national de la recherche scientifique) looked into it. Based on their recent study, here’s the evidence on whether or not you should job hop.

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