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This page describes how to turn on Google Cloud Private Marketplace for your organization's users.
Collections are curated lists of approved products. To share collections with
users in your organization, you must turn on Private Marketplace.
After you turn on Private Marketplace, your organization's private marketplace is
the default marketplace experience for your users. Google Cloud Private Marketplace shows all
approved products to your users and restricts access to products that aren't in
the collections you've shared with them. Your users can still choose to navigate
to and access the public marketplace.
Turning on Private Marketplace affects all future deployments of Google Cloud Marketplace
products in your organization, but it doesn't affect existing deployments.
However, if existing deployments need to be redeployed, due to events such as
autoscaling or load balancing in a cluster, those deployments might be disrupted
if your users don't have access to the products that the
deployments use.
Optionally, create
and share additional
collections.
Optionally, if you've turned on
strict user access restriction,
ensure that all of your organization's users and administrators who use your
organization's marketplace have the necessary IAM
roles and permissions for strict user access restriction. For more
information, see
Required IAM roles.
Turn on Private Marketplace
You can turn on Private Marketplace for an entire Google Cloud organization, or
for specific folders or projects within your organization.
Turn on Private Marketplace for all projects in your organization
To turn on Private Marketplace for all of the projects in your Google Cloud
organization, complete the following steps:
In Cloud Marketplace, click Marketplace governance.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Hard to understand","hardToUnderstand","thumb-down"],["Incorrect information or sample code","incorrectInformationOrSampleCode","thumb-down"],["Missing the information/samples I need","missingTheInformationSamplesINeed","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-25 UTC."],[],[],null,["# Turn on Private Marketplace\n\nThis page describes how to turn on Google Cloud Private Marketplace for your organization's users.\n\nCollections are curated lists of approved products. To share collections with\nusers in your organization, you must turn on Private Marketplace.\n\nAfter you turn on Private Marketplace, your organization's private marketplace is\nthe default marketplace experience for your users. Google Cloud Private Marketplace shows all\napproved products to your users and restricts access to products that aren't in\nthe collections you've shared with them. Your users can still choose to navigate\nto and access the public marketplace.\n| **Note:** When you turn Private Marketplace on or off, it might take up to five minutes for this change to take effect.\n\nTurning on Private Marketplace affects all future deployments of Google Cloud Marketplace\nproducts in your organization, but it doesn't affect existing deployments.\nHowever, if existing deployments need to be redeployed, due to events such as\nautoscaling or load balancing in a cluster, those deployments might be disrupted\nif your users don't have access to the products that the\ndeployments use.\n\nBefore you begin\n----------------\n\n- Ensure that you have the [required Identity and Access Management (IAM) roles](/marketplace/docs/governance/private-marketplace#permissions).\n- [Create and publish a default collection](/marketplace/docs/governance/create-default-collection).\n- Optionally, [create](/marketplace/docs/governance/curate-collection#create) and [share](/marketplace/docs/governance/share-collection#share) additional collections.\n- Optionally, if you've turned on [strict user access restriction](/marketplace/docs/governance/strict-user-access), ensure that all of your organization's users and administrators who use your organization's marketplace have the necessary IAM roles and permissions for strict user access restriction. For more information, see [Required IAM roles](/marketplace/docs/governance/strict-user-access#permissions).\n\nTurn on Private Marketplace\n---------------------------\n\nYou can turn on Private Marketplace for an entire Google Cloud organization, or\nfor specific folders or projects within your organization.\n\n### Turn on Private Marketplace for all projects in your organization\n\nTo turn on Private Marketplace for all of the projects in your Google Cloud\norganization, complete the following steps:\n\n1. In Cloud Marketplace, click **Marketplace governance**.\n\n [Go to Marketplace](https://console.cloud.google.com/marketplace)\n2. Click **Governance settings**.\n\n3. Under *Private Marketplace* , click **Add**.\n\n4. Choose the *organization* resource hierarchy node, and then click **Select**.\n\n5. Click the *Enable Private Marketplace* toggle.\n\n### Turn on Private Marketplace for specific projects or folders\n\nTo turn on Private Marketplace for specific projects or folders within your\nGoogle Cloud organization, complete the following steps:\n\n1. In Cloud Marketplace, click **Marketplace governance**.\n\n [Go to Marketplace](https://console.cloud.google.com/marketplace)\n2. Click **Governance settings**.\n\n3. Under *Private Marketplace* , click **Add**.\n\n4. Choose the project or folder that you want to turn on Private Marketplace for,\n and click **Select**.\n\n5. Optionally, repeat the previous step for relevant projects or folders in your\n organization.\n\n6. Click the **Enable Private Marketplace** toggle.\n\n| **Note:** If the Private Marketplace experience is only enabled for a subset of projects or folders in your organization, users interacting with the remaining Google Cloud projects in your organization continue to see the default public marketplace experience when they navigate to Google Cloud Marketplace."]]